This is interesting - amid rising discussion around how Facebook is looking to develop its own cryptocurrency, and disrupt the banking and money transfer process, The Social Network has this week published a new report which looks at how people's attitudes towards financial management have evolved in the digital age.
As per the report:
"While new mobile tools are helping people instantly manage their money - be that through automated savings apps, AI chatbots or on-demand transfers - established banks are becoming more personalized and more human as they look for ways to remain relevant."
AI chatbots and on-demand transfers, you say? Sounds very much like the key areas Facebook would look to capitalize upon with its own crypto project.
To glean more insight into consumer trends in this area, Facebook commissioned Accenture to survey 1,026 people in the US on their digital banking opinions. And while the report is angled towards retail banking brands, and how they can use digital platforms to better connect with their customers, with some 64% of those surveyed using Facebook for 'activity related to financial services or products', you can't help but get the sense that Zuck and Co. were seeking data for their own, internal purposes with this study.
The infographic below outlines the key findings in infographic form - this version is based on US audiences, but you can also view regional variants for Australia, Canada, France, Germany, the UK, India, Indonesia and Brazil at this link.