Marketing is always evolving, but the advent of digital connection has accelerated its development, with new options and tools being launched every day that can immediately change best practice approaches and strategies.
Of course, marketing, at its core, remains the same - you reach the maximum amount of people by creating good content which people actually want to consume, as opposed to hitting them with interruptive ads. It's how you do it that's the key question - which of the ever-increasing amount of options to choose from is best for your campaign?
The answer to that is not so simple, but to help better focus your approach, check out this listing of stats and usage notes from NCC. The infographic covers a range of marketing elements, highlighting which are seeing the best response, which may help to get your strategy on the right track.