Snapchat
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Snap Shares Insight Into the Effectiveness of AR for Brand Promotion
Snapchat’s AR tools can help to enhance brand messaging.
By Andrew Hutchinson • June 6, 2024 -
Snapchat Shares Insights Into the Environmental Benefits of AR
Augmented reality experiences can deliver significant environmental benefits.
By Andrew Hutchinson • June 5, 2024 -
Trendline
Top 5 stories from Social Media Today
A look at the recent top stories in social media marketing.
By Social Media Today staff -
Snapchat Launches New Ad Campaign To Promote Connection
The promotion aims to help boost Snapchat take-up in the US and the UK.
By Andrew Hutchinson • June 3, 2024 -
Snapchat Shares Data on Ad Campaign Performance
Snapchat's latest study looks at brand versus direct response campaigns.
By Andrew Hutchinson • May 28, 2024 -
Snapchat Announces Voter Awareness Initiatives Ahead of EU Elections
With more young people taking part in the polls, Snap could be a key connector.
By Andrew Hutchinson • May 27, 2024 -
Snap Launches Camera Extension for Chrome
Now, you can dress up as a potato in your virtual meetings once again.
By Andrew Hutchinson • May 23, 2024 -
Snap Provides Overview of Its Evolving Ad Tools
Some interesting notes on the development of Snap's ad offerings.
By Andrew Hutchinson • May 23, 2024 -
Snapchat Announces Partnership With Data Management Platform Tealium
Expanded insights for Snap advertisers.
By Andrew Hutchinson • May 21, 2024 -
Snap Announces Partnership With Datahash on CAPI Integration
More assistance to help you better track your Snap campaign performance.
By Andrew Hutchinson • May 15, 2024 -
Snapchat Shares Notes on How To Improve Ad Campaign Performance
Snapchat’s “Three E’s” approach aims to ensure marketers are focused on the right elements.
By Andrew Hutchinson • May 15, 2024 -
Snap Outlines Drug Enforcement Measures for Fentanyl Awareness Day
Snapchat says that it has implemented a range of initiatives to combat drug-related activity in the app.
By Andrew Hutchinson • May 14, 2024 -
Snap Launches Program To Measure Carbon Emissions of Digital Ads
Snap is partnering with environmental impact measurement platform Scope3 for the initiative.
By Andrew Hutchinson • May 13, 2024 -
Snapchat Showcases New AR Ad Tools at NewFronts
Snap announced a range of new AR tools and content partnerships.
By Andrew Hutchinson • May 1, 2024 -
Snapchat Announces Generative AI Features, DM Editing
A slew of new updates for Snap.
By Andrew Hutchinson • May 1, 2024 -
Snapchat Sees Increases in Users and Revenue in Q1
A better outlook for Snap after its latest earnings report.
By Andrew Hutchinson • April 25, 2024 -
Snapchat Outlines Efforts to Support Civic Participation Ahead of 2024 Election
Snapchat has been able to help many young voters register and participate in recent polls.
By Andrew Hutchinson • April 22, 2024 -
Snapchat Shares Insight Into the Performance of Direct Response and Brand Campaigns
Some new considerations for your Snapchat campaigns.
By Andrew Hutchinson • April 18, 2024 -
Snapchat Adds AI Watermarks and Transparency Measures
AI-generated images downloaded from Snap will now include a new tag.
By Andrew Hutchinson • April 16, 2024 -
Snapchat Announces Activations for Festival Season
Some new, themed elements to drive more Snap engagement.
By Andrew Hutchinson • April 14, 2024 -
Snapchat’s Set To Announce New Ad Options at IAB Newfronts Event
Snapchat says it will showcase a range of new ad options.
By Andrew Hutchinson • April 11, 2024 -
Snapchat Debuts AR Ring Try-on Experience for Cartier Campaign
Snapchat's added another AR try-on experience.
By Andrew Hutchinson • April 10, 2024 -
Snapchat Announces Ad Analytics Partnerships To Improve Campaign Insight
New partnerships to make it easier for Snap ad partners to optimize their campaigns.
By Andrew Hutchinson • April 9, 2024 -
Snapchat Demotes Controversial Solar System Feature
The function provides a representation of where you rank in your friends' social orbit.
By Andrew Hutchinson • April 5, 2024 -
Snapchat Launches Advanced Partner Program To Help Build on Opportunities
Snapchat's looking to improve its ad approaches, and maximize its revenue opportunities.
By Andrew Hutchinson • April 4, 2024 -
Snap Announces 2024 Partner Summit and Lens Fest
Expect a more low key event, following major cutbacks at the app.
By Andrew Hutchinson • April 2, 2024