Webinar Replay: Effective Brand Marketing on Twitter: How to Rise Above the Noise?
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Most of our Twitter streams are cluttered, noisy places. So how can a brand hope to get attention amidst so much distraction? What would be a user’s incentive for choosing to follow brands over human individuals? Brands must not only compete for attention in the broader web, they must understand how attention is divided on Twitter’s 140-character platform. Whether your brand is succeeding on Twitter, or you're stumped as to where to even begin, join us as our panelists provide examples of the best and worst kinds of Twitter engagement, tackling questions such as:
- What kinds of products and services adapt best to Twitter’s format?
- What actions and events open the door to brands seeking followers?
- Where does Twitter fit into a brand’s social media ecology?
- How does a brand make the most effective use of 140 characters?
About the Panel
Morgan J. ArnoldMorgan J. Arnold is a marketing entrepreneur with a PhD in Engineering. Morgan is CEO of Track Social, the leader in Engagement Optimization.Track Social monitors, aggregates and analyzes the Social Media accounts of thousands of businesses across multiple social media platforms such as Facebook, Twitter, LinkedIn and YouTube. Track Social provides a self-serve Analytics Platform as well as Professional Reporting, Social Advertising and Enterprise Consulting services.Morgan is also CEO of Sprokkit, The Smart Marketing Agency.
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).
Andre Bourque (Social Marketing Fella) is a Google top-ranked social media marketing and inbound marketing specialist, and a featured blogger here on Social Media Today. He writes a C-level interview series on Technorati, and maintains his own blog focused on emerging social media industry technologies and trends. Andre has held positions in technology marketing at Sun Microsystems, Intel, Web 2.0 startups, and most recently in the in-flight entertainment industry. He serves as a copywriter and content marketing strategy consultant for several firms and brands.
Belinda Hudmon is the senior director of global marketing strategy and operations for Motorola Solutions responsible for leading the development of global strategic marketing plans, marketing transformation initiatives, public and private web sites, global demand center, search engine marketing and social media programs, tools, processes. Ms. Hudmon is a marketing leader with over 20 years of progressive marketing and communications experience in the Internet services, telecommunications, software and financial services industries.
Former SMT Senior Editor, currently a social media analyst/consultant. Now find me here as username Cliff Figallo.The quintessential online communities and social media veteran and expert. Founding director of The WELL, author of Hosting Web Communities ('98) and Building the Knowledge Management Network ('02).
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