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Posted by: Cliff Figallo

Small Businesses Investing More in Social Media, But Juggling Resources

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Keywords: Social Media

VerticalResponse, a leading provider of self-service marketing solutions for small businesses and non-profits including email marketing, social media marketing and event marketing, today announced the results of an exclusive survey on how much time and money small businesses spend on social media.

The company surveyed 462 small businesses on how much time they spend on social media activities, including finding and sharing content on popular social networks and blogging, and what tasks take the most time. VerticalResponse also inquired about marketing budgets.

Infographic: Small Businesses Investing More in Social Media, But Juggling Resources
Infographic by Vertical Response
Submitted by Cliff Figallo

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November 17, 2012

JC Giraldo says:

Very Interesting Post...I agree and I disagreement....

You Know I don't know ..but the small biz ownership,is very hard sometimes..

They believe in social media, but do not like to spend time on it, complain that they have no time and less money to pay someone to handle social media in their business.

Once again, they say that Yes like Social Media, but do not want exposed to "be known", still have fear, mistrust.I talked and tell,the benefits, as compared with other small businesses, that they do, but they, in this case these three customers,they are interested but also not weird..

And it's frustrating.

Actually I will not insist on change their idea, they live and continue to live within its four walls.

The question is:

What is social media for them?

They will change?

Are conformists and will remain in the ice age?

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November 19, 2012

Cliff Figallo says:

Hi, JC. I didn't create this infographic - I just published it. But I know what you're saying. It's hard for small businesses to find the time to invest getting to understand social media in the context of their business, much less to learn how to use it effectively. It forces them into a tough decision: to spend extra time doing work that MAYBE will end up saving you time. Then the decision is whether to hire a skilled employee to set up your social media or to contract someone to do the same and teach you how to run it.

Established small businesses have a harder time. New ones can include social media from the beginning, or even start the business in social and base it out of there.

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