Webinar Replay: Harnessing the Power of Networks: How to Incentivize the Online Behavior You Need
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How can you instill positive social habits in a community? Or give direction to the boundless energy of collective action on the web, either for social good or profit? The web offers many incentives that community and social managercan generate viral respect.
This webinar will explore the options and original ideas for reinforcing certain types of behavior in a community, ranging across case studies and applications. Join us to ask questions and offer your own experiences:
- Are all incentives viewed as rewards?
- How are different types of incentive fit to different social and business circumstances?
- What cautions must be taken in presenting new incentives to a group or a community?
- Besides civility, what other types of online behaviors are worthy of incentives?
About the Panel
Lauren FriedmanLauren Friedman is a social marketing authority, with extensive experience working with brands to create their social personas, nurture their Facebook and Twitter communities and curate their social conversations. As the Manager of Community Engagement at Adobe, Friedman develops and implements social media content and communications strategies for Fortune 500 brands such as Expedia, Safeway and Hyatt. In addition to her work at Adobe, Friedman is a writer for iMedia Connection and a member of WOMMA. Friedman joined Adobe through the Context Optional/Efficient Frontier acquisition in 2011. At Context Optional, Friedman was the company's first Community Manager and grew the team to seven professionals. Prior to Context Optional, Friedman gained experience in PR and journalism. Friedman graduated from the School of Journalism and Mass Communication at the University of Colorado Boulder with a BA in Journalism. Follow Lauren Friedman on Twitter at http://twitter.com/lauren_hannah.
Mark KithcartMark is the CMO of Resonate Social, where he oversees all integrated digital marketing campaign. He is a new media communications executive and marketing consultant in the San Francisco area with deep experience in online media, engineering and high tech industries. He has 18+ years experience in executive management and leadership. Senior-level executive and strategist at a wide range of companies, from start-ups to large multinational organizations including, HP, Agilent, Bechtel and more.
Rob FuggettaRob Fuggetta is the world’s leading expert on brand advocacy. Fuggetta is the author of the ground-breaking new book, “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force.” www.BrandAdvocateBook.com. Published by John H. Wiley & Sons, Inc., a major business publisher, Brand Advocates shows how companies are leveraging Brand Advocates to build their brands and businesses – and how you can too! Fuggetta is the Founder & CEO of Zuberance, a social media marketing company that powers Brand Advocate programs for top consumer and business brands. Prior to founding Zuberance in 2008, Fuggetta was the Chief Marketing Officer at Genuity, a Verizon spin-out. He also was formerly a partner at Regis McKenna, Inc., the legendary high tech marketing and communications firm in Palo Alto, where he co-led the global Apple account.
Paul Dunay, moderator
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).
Former SMT Senior Editor, currently a social media analyst/consultant. Now find me here as username Cliff Figallo.The quintessential online communities and social media veteran and expert. Founding director of The WELL, author of Hosting Web Communities ('98) and Building the Knowledge Management Network ('02).
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