About Social Media Today
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In 2012, Facebook went public, social media played an important role in several geopolitical movements, and the online tech boom continued apace. What will the next year bring? Join us as our expert guests will take a look at some of the past year’s developments, and offer informed insight on what to expect in the social media world in 2013.
Social media is bigger and more influential than ever. But will the networks that dominate the space now continue their reign? Which are the important upstarts to watch? And which developments must communications professionals be tracking as we mov into a new year? We invite our audience of professionals to contribute their predictions in tweets and questions as well as that of our panel. Here are just some of the questions we will pose to our guests:
- Which predictions by whom hit the bullseye for 2012?
- What external factors in the world will have the most impact on social media activity in 2013?
- What makes you most nervous about the year ahead? Excited?
- Which products and services will be essential in the year ahead? Which will become obsolete?
About the Panel
Ray Wang
R "Ray" Wang currently is a Principal Analyst and CEO at Constellation Research. He previously was a founding partner and research analyst for enterprise strategy at Altimeter Group and the author of the popular enterprise software blog "A Software Insider’s Point of View". With viewership in the millions of page views a year, his blog provides insight into how disruptive technologies and new business models impact the enterprise. A background in emerging business and technology trends, enterprise apps strategy, technology selection, and contract negotiations provides clients and readers with the bridge between business leadership and technology adoption.
Kat Mandelstein
Kat Mandelstein recently joined PwC Advisory through the integration of Ant's Eye View as the Director of Social Business. She also serves on the International Board of Directors for Social Media Club and is the President of the local Austin Chapter. Kat has been a regular contributor to the Austinot, BtoB Magazine’s BtoBlog and The Beancast. Kat managed one of the earliest successful retail Web sites, www.jcpenney.com. Kat holds a B.S. in Advertising with Minor in Marketing from the University of Texas at Austin and a Global Leadership MBA from the University of Texas at Dallas.You can find her on Twitter: @Katmandelstein @SMCAustin @SocialMediaClub
Peter Coffee
Peter Coffee joined salesforce.com in 2007 after 19 years as a senior contributor to the enterprise IT journals PC Tech Journal, PC Week and eWEEK. As VP and Head of Platform Research, he works with enterprise IT professionals, system integrators, independent developers and IT policymakers to build the global community using cloud application platforms including salesforce.com’s Force.com and Heroku. In his parallel role as salesforce.com’s CTO for Automotive Industry, he works with account teams to identify customer opportunities for innovation across auto manufacturer, supply chain, sales, service and related business channels in the era of the fully connected car. Mr. Coffee has 30 years’ experience in guiding adoption of new technologies and practices as a developer, consultant, educator, author and lecturer. He has also worked in arctic resource development, chemical production, and space-asset applications of artificial intelligence techniques in his previous engineering and management positions at Exxon and The Aerospace Corporation. He holds an engineering degree from MIT and an MBA from Pepperdine University; he has held faculty appointments in IT management at Pepperdine, in computer science at UCLA and in business analytics at Chapman College. He is the author of two books, How To Program Java and Peter Coffee Teaches PCs.
