Webinar Replay Social Media & Organizational Change: Disruptor or Facilitator?
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Do social tools create new organizational hurdles for your company, or can they help you work better?
The continued growth and penetration of social media as a communications tool is changing the game board for all businesses, challenging executives to understand where and how organizational change must take place in order to take advantage of the new marketing and communications landscape. But the same social technologies that are disrupting business structures can also offer opportunities to facilitate and smooth the process of organizational change itself, as well as, some argue, improve productivity and make for happier employees.
Join us as we examine the processes that businesses are going through as they bring social practice inside as an essential element of organizational change. Our panelists will deal with questions such as:
- Where in the company does change need to begin?
- Where does policy come into the change process?
- Does social media call for a Center of Excellence to focus on optimizing effectiveness?
- Does the CEO need to buy into social tools for change to take hold?
About the Panel:
Paul Dunay, moderator
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).
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