Your customers make up a community, whether it’s visible to you or not, and your brand is almost certainly a topic of their discussions. More than more than a few thousand Facebook “Likes” or Twitter followers, a community is a place where like-minded people convene to share ideas, stories, and support. Are you cultivating your own customer community in such a way that allows you to listen and engage with your customers, clients and prospects?
Join this webinar as we discuss what makes a community tick, and how an effective one can affect your bottom line. We’ll examine case studies of communities that made it and those that didn’t, across a number of product fields. We'll ask our panelists:
How do I encourage my community to grow?
How much involvement does my community want from me, and how do I know when to stand back?
What do I do when my community starts going “off-brand”?
How do I justify the cost of cultivating and maintaining a community?
About the Panel:
Gerry Moran has been helping build marketing communities for over 25 years with iconic brands and agencies like Kodak, Purina, HBO, IKEA, imc2, Digitas and Whitman-Hart. He’s also run his own agency, Inspection Marketers, Inc., for 8 years and has been an adjunct professor for St. Joseph’s University in Philadelphia for over 12 years. For the past 2 years he can be found engaging marketers in the halls of SAP’s headquarters, where he leads North American social media strategy, community building, channel management, social selling, and the social media Center of Excellence. Gerry can be found @GerryMoran and on his blog at MarketingThink.com.
Henry Min is Founder and President of Nestivity, the first and only social community platform for Twitter. A digital designer and user experience expert, he’s spent more than 15 years designing interactive digital experiences for Fortune 100 companies and dozens of mobile and social business startups. Henry has also developed digital products and services for his own ventures, including Unawave for GoogleWave and an eco-green shopping startup that he later sold to a private investor. Follow him on Twitter at @henrymin or @nestivity. Interested in test driving Nestivity community software for Twitter? Spark, manage and amplify discussions on Twitter. Click here to apply for a Nestivity Beta.
Erika Napoletano holds no fancy titles and is an expert at nothing except screwing up royally and learning from her mistakes. As the person behind the RedheadWriting online persona, she’s been hailed by Forbes as a “spinless spin doctor” for her BS-free perspectives on business, marketing, branding, and life in general. She's a twice-published author, including The Power of Unpopular (Wiley 2012), a columnist for Entrepreneur Magazine, and speaks at conferences across the U.S. on the inherent power of truth in business… or as she refers to it, the power of unpopularity. She lives in Boulder, Colorado and is the Head Redhead at RHW Media, a branding consulting firm that helps businesses get UNstuck and over those annoying problems that keep them from being awesome. Learn more about her at www.erikanapoletano.com
Maggie Fox is the founder and CEO of Social Media Group, established in 2006 and one of the world’s most highly respected independent agencies helping business navigate the socially engaged Web. She was also named one of the Top 100 Marketers in the 100th anniversary edition of Marketing Magazine and sits on the Board of the Empire Club of Canada.