Listen to the audio: (length 00:58:48)

    or download here (right-click, save as)

How can you monetize Facebook while maximizing the effect of your limited time? Most small businesses recognize the potential of Facebook as a tool for getting noticed and generating sales leads among target audiences - in fact, many business owners are finding that Facebook functions well as their primary or sole online presence, as it's home to much of the social interaction with their communities. Join us as take we take a hands-on look at the challenges of turning that interaction into sales.

We'll discuss the social marketing reality of business activity on Facebook, covering case studies, best practices learned the hard way, and navigating Facebook's frequently changing interface and policies. Our panel will answer questions like:

  • Is a large number of Likes the only metric that matters?
  • Once you've built a Page for your business, how do you build conversation?
  • How do you know you’re succeeding as a business on Facebook? 
  • How much time do you need to devote to maintaining your Page?