Infographics, Images, and the Value of Impressions: Why are Visual Features Vital to Social Marketing? Webinar Replay
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Visual content - photos, infographics, graphs, videos or illustrations - is often proven to catch more attention and travel further on the social web than text alone. Can marketers build effective messages into these shareable pictures and graphics?
Today, images are created and shared instantly with the click of a smartphone button, and networks like Pinterest, Facebook, Instagram and Twitter are all fueled in large part by consumption of images, sometimes with small amounts of text. Even full-length articles require images in order to get the clicks and attention of readers online. Clearly, images are a major driver of web behavior, both because they grab attention, and because they don’t demand it for more than a few moments - so how can professionals use them to communicate valuable ideas, whether simple or complex?
Join us as our panel explores the best practices for leveraging visual components on the social web. We’ll ask:
- What is the evidence that images are more effective attention-grabbers?
- Where are the most effective images produced and by whom?
- What kinds of images work best for marketing?
- Do professionally-produced images work better than smartphone shots of current events?
About the Panel:
Paul Dunay, moderator
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).
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