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Visual content - photos, infographics, graphs, videos or illustrations - is often proven to catch more attention and travel further on the social web than text alone. Can marketers build effective messages into these shareable pictures and graphics?

Today, images are created and shared instantly with the click of a smartphone button, and networks like Pinterest, Facebook, Instagram and Twitter are all fueled in large part by consumption of images, sometimes with small amounts of text. Even full-length articles require images in order to get the clicks and attention of readers online. Clearly, images are a major driver of web behavior, both because they grab attention, and because they don’t demand it for more than a few moments - so how can professionals use them to communicate valuable ideas, whether simple or complex?

Join us as our panel explores the best practices for leveraging visual components on the social web. We’ll ask:

  • What is the evidence that images are more effective attention-grabbers?
  • Where are the most effective images produced and by whom?
  • What kinds of images work best for marketing?
  • Do professionally-produced images work better than smartphone shots of current events?

About the Panel:


ImageDavid Langton, a visual communication designer, prolific blogger and author on visual design was recognized in Graphic Design USA’s annual review of designers in America as one of the People to Watch in 2009. David is co-founder with Norman Cherubino of Langton Cherubino Group whose work was recently featured in Designing for the Greater Good (HarperCollins, 2010). David has more than 20 years experience providing conceptual direction for Fortune 500 companies and serves as a consultant to leaders and marketing executives of small and medium businesses.

Image  Lilach Bullock is a business owner, social media consultant, internet mentor and founder of Socialable.co.uk. One of the most dynamic personalities in the UK social media market, she actively leverages ethical online marketing for her clients and own advantage. After launching her first business within three years of becoming a mother, through marketing via business networking and social media, her financial success was recognised by being a finalist at the Best MumPreneur of the Year Awards, presented at 10 Downing Street. Lilach is consulted by journalists and regularly quoted in newspapers on social media related matters, including (Prima Magazine, The Sunday Times, Social Media Today and BBC Radio 5 Live). A keynote speaker at business and marketing seminars, Lilach teaches about online marketing. Her books have achieved No 1 on Amazon for Sales and Marketing and Small Business and Entrepreneurship.
ImageJohn T. Meyer is the CEO/Co-Founder of Lemon.ly a visual marketing firm that is on a mission to make the world an easier place to understand. Lemon.ly specializes in infographics and data viz and works with clients around the country including Toyota, Nike, Marriott, PepsiCo and the United Nations. John "brofounded" 9 Clouds with his brother Scott in 2009, and in 2010 was named to Bloomberg Businessweek's Top 25 Entrepreneurs Under 25.

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Paul Dunay, moderator

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).