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57% of all social media advertising dollars are invested with Facebook. But if you’re only using Facebook to advertise, you’re missing much of the value of the world’s largest social network. On the other hand, if you simply use a free profile page, you may be missing opportunities. And if you’re not measuring everything, then why even bother?

Kaila Colbin of MediaPost discovered that Facebook’s marketing team recommends a “trilogy” of “targeting the right folks, making really smart ads, and measuring everything. Data settles arguments.”

We'll help you find out where your audience spends their time and how they interact with ads. In this webinar, we’ll dive deep into Facebook marketing best practices, including:

  • What content is most appropriate for ads and what works best for pages.
  • How EdgeRank’s negative feedback will affect your marketing efforts.
  • Making your content work for your business objectives, and not the other way around. 
  • Avoiding vanity metrics and focusing on the ones that really matter. 
  • How and when to use Custom Audiences, Lookalike Audiences, and 3rd party tools.
    Sponsored by
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About the Panel:


Image  Zach Mangum cofounded GroSocial in 2010 and served as its CEO from inception up until the company was acquired by Infusionsoft in 2012. Zach has provided social media marketing services, technology, and consulting to thousands of businesses worldwide with a particular emphasis and specialty in helping small businesses and startups. Prior to his involvement with GroSocial Zach consulted startups and other small business owners as a director at Lendio, a Utah-based startup that connects businesses with financing sources. Zach currently serves as the VP of Social Products at Infusionsoft and oversees the GroSocial social media marketing product team in Orem, Utah and received a B.S. in Finance from Brigham Young University in 2007.
ImageDouglas Karr is the author of Corporate Blogging for Dummies, Chief Blogger/Founder of theMarketing Technology Blog, CEO of DK New Media and Public Speaker. DK New Media is an inbound marketing agency that works with organizations who wish to leverage online strategies to build inbound marketing efforts using new media strategies, including search and social media. Douglas is a proud Navy Veteran, serving honorably in Desert Shield and Desert Storm. His Agency is a certified Veteran-owned Small Business.
ImageRichard Krueger is Senior Director of Marketing at MicroStrategy, where he is responsible for the marketing of the company’s social media products. He has co-authored several best- selling books on social media, including Facebook Marketing for Dummies (First and Second Editions) and Facebook Advertising for Dummies, both published by Wiley. He is a regular blogger and has contributed numerous articles to advertising and PR trade journals.

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Paul Dunay, moderator

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).