Making an Impact on Facebook: Buy Attention, or Earn It? | Webinar Replay
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57% of all social media advertising dollars are invested with Facebook. But if you’re only using Facebook to advertise, you’re missing much of the value of the world’s largest social network. On the other hand, if you simply use a free profile page, you may be missing opportunities. And if you’re not measuring everything, then why even bother?
Kaila Colbin of MediaPost discovered that Facebook’s marketing team recommends a “trilogy” of “targeting the right folks, making really smart ads, and measuring everything. Data settles arguments.”
We'll help you find out where your audience spends their time and how they interact with ads. In this webinar, we’ll dive deep into Facebook marketing best practices, including:
- What content is most appropriate for ads and what works best for pages.
- How EdgeRank’s negative feedback will affect your marketing efforts.
- Making your content work for your business objectives, and not the other way around.
- Avoiding vanity metrics and focusing on the ones that really matter.
- How and when to use Custom Audiences, Lookalike Audiences, and 3rd party tools.
About the Panel:
Paul Dunay, moderator
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).
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