What Defines True Online Influence - And How Should You Wield It? [WEBINAR REPLAY]
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Certain individuals have always wielded outsize influence on the decision-making of others in their social groups, but not until the age of the social web have there been systems to easily quantify and measure social influence - rather, it was subject to perceptions about credibility and personal brand. But now gut feelings are being exchanged for quantifiable data. Companies have developed tools with constantly refining algorithms to track who’s who in a world where anyone can write 140 characters that will be read by millions. But what do they really measure? How do you know how to trust the right metrics, find the right people, and incentivize them to influence their followers?
If you’re a marketer who uses influencers to elevate your brand among the competition, we invite you to join our experts as we talk about the ways influence is calculated and how to monetize it. We’ll discuss:
- What won’t influence scores show? Are these factors important?
- How can you select the right tools identify influencers who are important to your brand?
- Do services like Klout or Kred actually live up to their claims? What do they say about influence and where are they still lacking?
- What role does community play in influencer strategy?
About the Panel:
Paul Dunay, moderator
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).
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