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Certain individuals have always wielded outsize influence on the decision-making of others in their social groups, but not until the age of the social web have there been systems to easily quantify and measure social influence - rather, it was subject to perceptions about credibility and personal brand. But now gut feelings are being exchanged for quantifiable data. Companies have developed tools with constantly refining algorithms to track who’s who in a world where anyone can write 140 characters that will be read by millions. But what do they really measure? How do you know how to trust the right metrics, find the right people, and incentivize them to influence their followers?

If you’re a marketer who uses influencers to elevate your brand among the competition, we invite you to join our experts as we talk about the ways influence is calculated and how to monetize it. We’ll discuss:

  • What won’t influence scores show? Are these factors important?
  • How can you select the right tools identify influencers who are important to your brand?
  • Do services like Klout or Kred actually live up to their claims? What do they say about influence and where are they still lacking?
  • What role does community play in influencer strategy?


Sponsored by : Image

About the Panel:

Image  Mark Hatch Mark Hatch is CEO of mBLAST, the leading provider of web presence analytics. He has more than twenty years of experience in software engineering and high-tech management at industry leaders and startups. Prior to mBLAST, he led software teams in developing the on-line storage services space at Carbonite and Intronis. At ICC and OneCore Financial, he contributed to the development of Internet banking, brokerage, and customer service applications for the Financial Services Industry.Mark has also designed and built software applications for multi-lingual Machine Translation systems (where he holds a patent), large-scale on-line database searching, and Internet-based interactive gaming software. In addition to being a certified Scrum Master, Mark earned an MBA from Northeastern University and also attended the University of Massachusetts at Amherst and the University of Massachusetts at Lowell. He has taught Computer Science and Mathematics in the Massachusetts State College System for the past 20 years.

ImageEkaterina Walter is a social media strategist and innovator at Intel. She is an author of the Wall Street Journal bestseller “Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg”. A recognized business and marketing thought leader, she is a sought-after speaker and a regular contributor to leading-edge print and online publications. She has been featured in a number of prestigious publications and in 2012 was named among 25 Women Who Rock Social Media. She sits on a Board of Directors of Word of Mouth Marketing Association (WOMMA) and is an active member of the Thunderbird Global Council at Thunderbird School of Global Management. Twitter: @Ekaterina. Blog:
ImageNick Hayes is a marketing pioneer having previously founded and run successful marketing services firms for fifteen years, including an award-winning international technology PR agency & network for tech clients including IBM, HP, Adobe, Sun and BT. He founded Influencer50 in 2003 and since 2005 has run its US operation from San Francisco. He began his career at the European headquarters of EDS (now part of HP). Nick lives in the Bay Area.


Paul Dunay, moderator

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).