What Is a Social Media Expert? Professional Development in an Evolving Field [WEBINAR REPLAY]
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What makes you or your colleagues more qualified than the next Facebook user to advise or execute on social media? A relatively new communication tool, which is itself built on the ability of of just about everyone to participate, creates challenges when it comes to defining expertise. How can you keep learning in order to stay ahead in the ever-evolving social media ecosystem?
A growing number of courses and events promise credits and certifications in social media, and we often get asked to recommend the best resources in training and education. Join us as we help future-proof you as a social media expert, exploring issues like:
- How should social media professionals define and describe their qualifications?
- What are the advantages of online training vs. in-person?
- What about learning socially vs. one-on-one?
- Which conferences focus on training and development and not free cocktails?
- Which professional schools and graduate programs offer valuable social marketing and communications material?
About the Panel:
Paul Dunay, moderator
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).
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