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What makes you or your colleagues more qualified than the next Facebook user to advise or execute on social media? A relatively new communication tool, which is itself built on the ability of of just about everyone to participate, creates challenges when it comes to defining expertise. How can you keep learning in order to stay ahead in the ever-evolving social media ecosystem?

A growing number of courses and events promise credits and certifications in social media, and we often get asked to recommend the best resources in training and education. Join us as we help future-proof you as a social media expert, exploring issues like:

  • How should social media professionals define and describe their qualifications?
  • What are the advantages of online training vs. in-person?
  • What about learning socially vs. one-on-one?
  • Which conferences focus on training and development and not free cocktails?
  • Which professional schools and graduate programs offer valuable social marketing and communications material?

About the Panel:


ImageDouglas Karr is the author of Corporate Blogging for Dummies, Chief Blogger/Founder of theMarketing Technology Blog, CEO of DK New Media and Public Speaker. DK New Media is an inbound marketing agency that works with organizations who wish to leverage online strategies to build inbound marketing efforts using new media strategies, including search and social media. Douglas is a proud Navy Veteran, serving honorably in Desert Shield and Desert Storm. His Agency is a certified Veteran-owned Small Business.
Image Mari Smith is hailed as the premier Facebook marketing expert and one of the most influential and knowledgeable new media thought leaders in the world. A passionate believer in the power of social business, Mari is a top online marketing expert with her innovative strategies that accelerate profits through the use of social media. Dubbed by Fast Company as “the pied piper of the online world,” Mari Smith’s international social media consultancy and training agency works with organizations and entrepreneurs around the globe. Mari is also author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day.
Image Pam Moore aka "Pam Marketing Nut" is the CEO & Co-Founder of Marketing Nutz, an agile, full service social brand, digital, content marketing & conversion optimization agency that helps businesses not just do social or be social, but be socially relevant. Pam is ranked by Forbes as a Top 10 Social Media Power Influencer, is an avid keynote speaker and best selling author. She has 15+ years experience helping entrepreneurs to Fortune 100 organizations build winning brands and integrated platforms that sustain business and life. Pam believes we must first inspire our audiences to connect, we then focus on building relationships by helping them achieve their goals. Inspire – Connect – Achieve is her motto in both life and business. .

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Paul Dunay, moderator

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).