Social Media Workflow [INFOGRAPHIC] | Social Media Today
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Posted by: Mark Smiciklas

Social Media Workflow [INFOGRAPHIC]

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There is a notion that social media is free. While many of the tools are free or inexpensive, there is a cost associated with the implementation and management of the tools and technology.

The reality is that organizations need to invest time and labor in order to extract the business value from social media. But how much time?

This infographic looks at the time investment required to develop an effective social media workflow. It should be noted that companies come in different shapes and sizes and any workflows that are developed should be guided by business objectives, social capacity and budget. That being said, I think business leaders should be prepared to invest more than 15 minutes a day.

Infographic: Social Media Workflow [INFOGRAPHIC]


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October 29, 2013

Robin Fray Carey says:

Mark, great stuff but where does the data come from?

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October 29, 2013

Mark Smiciklas says:

Hi Robin,

Thanks! Glad you enjoyed the infographic - The data is based on real world experience with my clients. These numbers are definitely not set in stone and will vary depending on the organization and scope of the social media initiative. 

Regards,

Mark.

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October 29, 2013

Mark Smiciklas says:

Hi Robin,

Thanks! Glad you enjoyed the infographic - The data is based on real world experience with my clients. These numbers are definitely not set in stone and will vary depending on the organization and scope of the social media initiative. 

Regards,

Mark.

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