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Making Sense of Merging Data: How to Get Insight from Social, Unstructured and Legacy Data

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You've seen the buzz about the power of data and analytics these days, but do you have a practical management path for transforming the wealth of data available - structured, unstructured, social - into meaningful insights? Many businesses lack the time or resources to design long-term, scalable strategies for storing and processing their data, and a market is beginning to develop for the "consumerization" of data management solutions. Does your company need a big data solution, and need it now?

Listen to the archiev as we explored options to help you get started integrating social, unstructured, and legacy data to create efficiencies and opportunities that drive business growth. We tackled the most challenging questions, including:

  • How can you merge the influx of nontraditional data sources such as blogs and social networks with older legacy systems without sacrificing data integrity? 
  • What services and off-the-shelf solutions offer quick big data solutions?
  • How can you harness the power of unstructured data to enhance customer experience?
  • Can bringing your data to the cloud improve collaboration in your company?
  • Does hosting new types of customer data in new ways create security concerns?

About the Panel:

ImageBruno Aziza is a recognized leader in the Big Data Analytics World. Aziza has held management positions at Apple Inc., Business Objects (SAP), AppStream (Symantec), Decathlon and Microsoft. At Microsoft, he built the company’s Data and Analytics Business. Over the last 7 years, Aziza shipped over 10 products spanning across Analytics, Collaboration, Cloud & Social Media. He currently runs Marketing Worldwide at SiSense - a Big Data Analytics startup. He is the author of Drive Business Performance, a best-seller on “enabling a Culture of Intelligent Execution”.

ImageDon Springer is Vice President of Product Management & Strategy in the Oracle Social Cloud Platform team, and is focused on delivering Oracle’s Social Relationship Management Suite to its customers and the marketplace. Prior to joining Oracle, Don Springer was the founder and CEO of Collective Intellect, a real-time text analytics software company acquired by Oracle in June 2012.Don is a successful three time entrepreneur whose previous companies have returned more than 500% to his investors.

ImageJames Taylor is the CEO of Decision Management Solutions, and is the leading expert in how to use business rules and analytic technology to build Decision Management Systems.  James is passionate about using Decision Management Systems to help companies improve decision making and develop an agile, adaptive, and analytic business. James is a faculty member of the International Institute for Analytics. James is the author of the forthcoming book “Decision Management Systems” and in 2007 he wrote “Smart (Enough) Systems: How to Deliver Competitive Advantage by Automating Hidden Decisions” (Prentice Hall) with Neil Raden.

ImagePaul Dunay, moderator, is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).