3 Social Phases of Brand Expansion [INFOGRAPHIC] | Social Media Today
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Posted by: Janessa Mangone

3 Social Phases of Brand Expansion [INFOGRAPHIC]

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In the increasingly competitive world of e-commerce, staying in the forefront of the customer’s mind can be a challenge. Although it isn’t easy, expanding brand reach and gaining more understanding about your customers is attainable in 3 phases through the utilization of social sharing tools.

Phase 1: Examine your Target Consumer

  • 69% of online consumers who visit Pinterest have found an item they bought or wanted to buy.
  • 70 billion pieces of content are shared via Facebook.

As a business, understanding customer interests and where they are spending their time online is crucial when determining where to focus time and energy marketing online. Social tools like “Social Contests” and “Share & Save” have proven to increase conversion by two times.

Phase 2: Turn Data into Acquisition

  •  78% of individuals claim to share the word when they like a company.
  •   34% of marketers have generated new leads using Twitter.
  • 70% of brand engagement on Pinterest is generated by users.

Data derived from a customer’s social network use helps brands understand the unique characteristics of customers. This information opens up the door for deeper engagement and opportunities to obtain new customers. Social tools like “Refer-a-Friend” and “Pin It to Win It” not only increase referral revenue, but they turn existing customers into actual brand ambassadors.

Phase 3: Build Customer Retention

  • 70% say that coupons and discounts increase brand loyalty.
  •  54% of respondents say they would consider increasing the amount of business they do with a company in return for loyalty rewards.

Mastering the art of retention is the ultimate accomplishment.  Brand loyalty programs are the best way to ensure that a customer is not only satisfied, but they also increase potential for lifetime loyalty. Reward customers for their devotion and guarantee to see positive benefits in sales and retention.

Infographic: 3 Social Phases of Brand Expansion [INFOGRAPHIC]