Is sponsored content the future of media relations?

This is a recording of the luncheon keynote title "The Content Imperative" delivered on June 27, 2013 at the PRSA Digital Impact Conference, an annual event founded, curated and chaired by social media training provider Eric Schwartzman (@EricSchwartzman).

The speaker Steve Rubel (@steverubel) is Chief Content Strategist for Edelman - the world's largest independent public relations firm, who Eric invited to keynote the conference.

Rubel is responsible for creating and cultivating best practices in content strategy and for piloting innovative media partnerships that blend paid, owned and earned strategies. He serves as a strategic advisor to both the firm's Executive Committee as well as its clients.

Listen to the audio: (length 00:37:58)

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steve-rubelWhile with Edelman Rubel has served in a number of senior advisory roles. He helped evolve both the firm's thinking and strategy around the rapid advance of social media and, more recently, disruptions in the broader media landscape.

As part of his remit, Rubel publishes regular reports that are based on in-depth interviews with executives and thought leaders in the media, technology and entertainment industries. He also represents Edelman on the World Economic Forum's Media, Entertainment and Information Industry Partnership.

Rubel is one of Edelman's most visible industry thought leaders. He has written a monthly column for Advertising Age since 2006. Further, he was one of the first marketers picked to join the LinkedIn Influencer content network. He is followed by 80,000 on Twitter.

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