The State of Sponsored Content with Steve Rubel [PODCAST]
Is sponsored content the future of media relations?
This is a recording of the luncheon keynote title "The Content Imperative" delivered on June 27, 2013 at the PRSA Digital Impact Conference, an annual event founded, curated and chaired by social media training provider Eric Schwartzman (@EricSchwartzman).
The speaker Steve Rubel (@steverubel) is Chief Content Strategist for Edelman - the world's largest independent public relations firm, who Eric invited to keynote the conference.
Rubel is responsible for creating and cultivating best practices in content strategy and for piloting innovative media partnerships that blend paid, owned and earned strategies. He serves as a strategic advisor to both the firm's Executive Committee as well as its clients.
Listen to the audio: (length 00:37:58)
or download here (right-click, save as)
As part of his remit, Rubel publishes regular reports that are based on in-depth interviews with executives and thought leaders in the media, technology and entertainment industries. He also represents Edelman on the World Economic Forum's Media, Entertainment and Information Industry Partnership.
Rubel is one of Edelman's most visible industry thought leaders. He has written a monthly column for Advertising Age since 2006. Further, he was one of the first marketers picked to join the LinkedIn Influencer content network. He is followed by 80,000 on Twitter.
Follow him @ericschwartzman
He is also an independent communications consultant for hire to businesses, global nonprofits, the US Military, US Federal government agencies and foreign governments. His consulting services include digital strategy, social media audits, social media policy development, online ...
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