You’ve spent a lot of time building your brand, but what do people say about you when you’re not in the room? That's what defines your reputation - so it's wise to pay attention to those conversations. How do you stay actively involved in conversations about your company or products when it's impossible to be everywhere at once?
When comments and commenters do damage to your brand, you need to have a plan to regroup and recover, while showcasing the best positive conversation in the right places. Do you know how to go beyond focus groups and surveys to create real connections with your customers and make sure your reputation is true to your brand promise?
If you’re building a strong brand that’s worth defending, you shouldn't miss this webinar. Join us and our panelists as we discuss:
What does a strong brand really look like?
Can an apparently strong brand prove otherwise?
Where do you draw the line between healthy conversation and brand attacks?
How does big data play into reputation management on the social web?
About the Panel:
Ekaterina Walter is a co-founder and CMO at Branderati. She is a social media trailblazer and an author of the Wall Street Journal bestseller “Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg”. A recognized business and marketing thought leader, she is a sought-after international speaker and a regular contributor to leading-edge print and online publications such as Fast Company, HuffingtonPost, Mashable, etc. Ekaterina has been consistently recognized by the industry and her peers for her innovative thinking, most recently receiving a Marketer of the Year honor (2013 SoMe Awards). Her opinion was highlighted on CNBC, ABC, NBC, First Business Chicago, TechCrunch, WSJ and more. She sits on a Board of Directors of Word of Mouth Marketing Association (WOMMA) and is an active member of the Thunderbird Global Council at Thunderbird School of Global Management. You can follow her on Twitter: @Ekaterina. Blog:www.ekaterinawalter.com.
Anthony Johndrow is a Managing Partner at Reputation Institute where he leads a team of consultants who enable business leaders to make decisions that build and protect reputation capital and drive competitive advantage.After his start with P&G, Anthony founded his own “dotcom” during the late 90’s, which he followed by founding The Coca-Cola Think Tank in 2000. Before that, he taught Economics and Statistics at Harvard, and continues to teach, most recently as host of “Navigating the Reputation Economy”, RI’s annual global conference. Anthony is also a writer, contributing thought leadership on the business impact of reputation, and of late “The Era of Brand Imperialism Is Over. Long Live The Reputation Economy!”, published by Forbes.
Beth Thomas-Kim is a senior executive with extensive experience implementing cutting-edge customer relationship management strategies. She has successfully built and led world-class customer-focused teams for consumer packaged goods companies and retail operations. Ms. Thomas-Kim has executed a wide range of programs and initiatives designed to cultivate long-term, high value and highly engaged customers. She excels at designing and implementing creative programs that leverage and integrate the voice of the customer into enterprise-wide business strategies. Ms. Thomas-Kim is currently Sr. Director, Global Consumer Insights and Communications for Johnson & Johnson’s Consumer Companies. She joined J&J in February of 2012 after providing strategic consulting services in the area of global consumer care for the company. Prior to that Ms. Thomas-Kim was Head of Consumer Services for Nestle USA after having transformed the Consumer Affairs group at Mattel Toys.
Emily Yellin is a journalist, author and consultant. Her most recent book, Your Call Is (Not That) Important to Us -- Customer Service and What It Reveals About Our World and Our Lives, was published by Simon & Schuster. Currently, Emily is a consultant with Peppercomm, a strategic communications firm in New York. She also regularly speaks at conferences and in the news media about customer service, marketing, social media and journalism, and is on the advisory board for TheSocialCustomer.com. Emily was a longtime contributor to The New York Times, and has written for Time, The Washington Post, The International Herald Tribune, Newsweek, Smithsonian Magazine, and other publications. She has lived in New York City, Chicago, Los Angeles, and London, but is currently based in Memphis. Website: www.emilyyellin.com Twitter: @eyellin