Inbound Marketing vs. Marketing Automation: Do Real Relationships Scale with Technology?
By the time customers first meet a supplier, they’re already 57% through the sale cycle. Clearly, inbound marketing plays a significant role in your sales process, but inbound marketing can take many forms. Is your message getting through to your customers when they need it? And when it comes to marketing automation, can you trust it to deliver the right content to prospective buyers until they’re ready to make a decision?
CRM tools can help scale your interaction with customers, but maintaining a personal touch can be a challenge. If you’re looking to take your marketing efforts to the next level with advanced inbound or marketing automation, listen to our webinar archive as experts examined:
Which types of inbound marketing have the best return?
Where is inbound marketing lacking compared to other techniques?
What improvements in marketing automation have the ability to drive sales?
How well does your sales team communicate with marketing to make sure the technology maximizes revenue?
Follow the twitter discussion at #smtlive
Sponsored by @OracleSocial
About the Panel:
Pam Moore aka "Pam Marketing Nut" is the CEO & Co-Founder of Marketing Nutz, an agile, full service social brand, digital, content marketing & conversion optimization agency that helps businesses not just do social or be social, but be socially relevant. Pam is ranked by Forbes as a Top 5 Social Media Woman Power Influencer, is an avid keynote speaker and best selling author. She is the founder & host of the #GetRealChat weekly Twitter chat and recently launched #GetRealChat radio show. She has 15+ years experience helping entrepreneurs to Fortune 100 organizations build winning brands and integrated platforms that sustain business and life. @PamMktgNut
Lee Odden is the author of “Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing.” Cited by the New York Times, The Wall Street Journal and Forbes Magazine for his expertise, he is also the CEO of TopRank Online Marketing where he works with major B2B and consumer brands to grow community engagement and boost customer acquisition. Lee speaks internationally and has blogged for nearly 10 years on integrated online marketing at TopRankBlog.com. @leeodden
Dave Michaud, VP Product Marketing, Eloqua. Dave Michaud is a software marketing executive with decades of experience creating new categories and a track record of establishing market leadership at Oracle, Eloqua, Taleo, VMware, and PeopleSoft. Dave leads product marketing in the marketing automation space at Eloqua which is now the centerpiece of Oracle's Marketing Cloud. As VP of Product Marketing, he established Taleo as the leader in both talent management and HCM cloud computing. Dave helped define the virtual computing market as the VP of Marketing at VMware. And at PeopleSoft, he served as VP of Product Marketing for all product and service offerings representing more than $1 billion in annual revenue. @davemichaud
Maggie Fox is the founder, CEO and Chief Marketing Officer of Social Media Group, established in 2006 and one of the world’s most highly respected independent agencies helping business navigate the socially engaged Web. She was named one of the Top 100 Marketers in the 100th anniversary edition of Marketing Magazine and sits on the Boards of both GetElevate.com and the Heart and Stroke Foundation of Canada. Follow her on Twitter @maggiefox