Paid vs Earned vs Owned: What Does an Integrated Strategy Look Like? [WEBINAR REPLAY]
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Marketers today have more content and more ways to distribute it than ever. Social media works, but it’s not enough alone. Paid media is needed to give your content a clear voice and wide audience, but how do you make sure that audience trusts you? Earned media is still the gold standard, but you can’t rely on it to be consistent, especially if you’re a smaller company. And owned media lets you drive the conversation, but you need to give your audience a reason to listen.
If you’re developing a strategy for your content and need to know where to put your resources, this webinar is for you. Join us and our panelists as we answer questions like:
- Where is your audience most receptive to your message, and where will your business objectives happen most often?
- How do you leverage each channel to make sure they support each other with a clear, consistent voice?
- How do you attract influencers to let them carry your message the extra mile?
- Which metrics are most appropriate for which media? Who are the right partners to help make sure your efforts are working?
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Social Media Today