5 Pinterest Tactics That Fuel Retail Sales [INFOGRAPHIC] | Social Media Today
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Posted by: Mark Smiciklas

5 Pinterest Tactics That Fuel Retail Sales [INFOGRAPHIC]

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When it comes to social media, there is an ongoing focus on driving traffic to your digital home bases and outposts such as websites, blogs, and social networks. But how about using these channels to drive traffic to your physical store?

In a recent post on Harvard Business Review, Alexandra Samuel presents a series of data-driven Pinterest tactics that drive sales to brick and mortar retail locations. These findings are part of larger study, From Social to Sale: 8 Questions to Ask Your Customers, that offers some great insight on the factors that impact consumer social purchasing decisions.

This infographic is designed to summarize the 5 key tactics that retailers can use to help drive in-store traffic.

Infographic: 5 Pinterest Tactics That Fuel Retail Sales [INFOGRAPHIC]

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September 23, 2013

Lenka Istvanova says:

Very useful insights! I've been analysing and checking link from Pinterest for a while and it appears that Pinterest links are now back to 'DoFollow'. This is another important reason why businesses should optimise their present on Pinterest. In addition, latest data shows that Pinterest users spend the most; the average order value is the highest among Pinterest users, beating even Facebook users.

Based on the data and latest research I've compiled a list of 21 ideas, optimisation tips and free tools that will help business get the most out of this valuable social network.


Would like to know your thoughts on this.

Many thanks!

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September 9, 2013

andrew boon says:

Interesting details from infographic. Came across this whitepaper on emerging trends that retailers need to take note of   "Thinking about tomorrow: Post recession strategies for retailers @ " http://bit.ly/10XoIQa   readers will find it useful.

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