Social Media Monitoring, Outsourced: What's the Role of the Agency in Social Strategy? [WEBINAR REPLAY]
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Experts disagree on the merits of farming out your social media monitoring. Real-time, constant monitoring is an absolute requirement for a responsible presence. The job demands a nuanced understanding of the customer and the brand, as well as knowledge of what events may be impacting the brand everywhere around the world, on every social platform where the brand lives.
Advocates of outsourcing contend that hired social media professionals can be loyal brand stewards, bring a greater attention to detail, and remain impervious to internal political battles that may impact the brand's reputation. But detractors claim that only experienced employees have the wherewithal to communicate with confidence and authority on brand issues by embodying the company culture and leveraging a vast network of workforce expertise.
Our panel defends both points of view. You'll learn:
- What it means to be proficient in social media monitoring and who is best equipped to do it.
- What happens when an outsourced social media contract goes wrong.
- How to evaluate a firm who is offering to monitor your social media presence.
- How employees and management can be at risk legally if they don't understand social media and regulatory issues
About the Panel:
Other Posts by Amelia Smith
Social Media Today