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It is more and more essential for your brand’s online presence to be ready for viewer consumption across mobile devices - the latest Pew Internet Project on mobile technology found that 34% of Internet users browse the web mostly using their phones, and over half of adults between 35-44 own a tablet computer.
 
One route is to optimize your site for viewing across all devices using either responsive or adaptive design, allowing for a unified set of analytics and a single platform for content management. Another is to create a mobile app for your business. This creates an additional platform to manage but has the benefit of being more accessible on the go and potentially cheaper.
 
You ignore mobile at your own risk. Are you acting on a mobile strategy that best suits your company?
 
Join us to learn:

  • The pros and cons of responsive design and mobile apps
  • Best practices for planning your mobile move
  • The best ways to keep track of your mobile ROI
  • How to evaluate which course of action is best for your business.

About the Panel:


ImageKrissy Espindola is the Director, Knowledge Management & Social Customer Support, for T-Mobile. She joined T-Mobile in 2002 and is responsible for all internal and customer-facing support content, which spans the vast range of T-Mobile products and services. During her tenure, Krissy consolidated multiple content management systems, selecting a Social Business Software as T-Mobile's primary content collaboration platform and knowledgebase. Adopting a Social Business Software solution has reversed the flow of information at T-Mobile, enabling employees and customers to actively participate in the content creation process – delivering significant operational savings to the organization. Krissy also leads T-Mobile USAs customer support strategy and operations on T-Mobile branded social media channels.
ImageJamie Turner is the CEO of 60 Second Communications, a full-service marketing agency based in Atlanta, GA. He is also the founder of 60SecondMarketer.com, an online magazine that provides tips and techniques for marketers around the globe. Jamie is a regular guest on CNN and HLN on the topics of social media, mobile marketing and branding. He has worked with brands such as AT&T, CNN, Motorola, Cartoon Network and The Coca-Cola Company. In addition to the 60 Second Marketer blog, Jamie writes for Mashable, HubSpot and Social Media Examiner.He has been profiled in the world’s best-selling marketing textbook and is the co-author of "How to Make Money with Social Media" and "Go Mobile" which was the #1 best-selling mobile marketing book in the U.S. Jamie is an internationally-recognized keynote speaker at trade shows, events and corporations around the globe. He is known for his ability to provide relevant marketing insights in a light-hearted style that keeps audiences engaged and entertained. You can follow Jamie on Twitter @AskJamieTurner and via his blog at 60SecondMarketer.com/blog.
ImageTim Hayden With more than 20 years of marketing and business leadership experience, Tim Hayden has been a founding member of new ventures (NION Interactive, GamePlan, 44Doors) and a catalyst for innovative change in some of the world’s largest brands (Dell, Bacardi, AMD, ExxonMobil, Hilton Worldwide, Kraft Foods, Edelman, and others). Part social anthropologist, part strategic marketing executive, Tim studies communications behavior and how new media and mobility are reshaping all of business. From operations to marketing and customer service, he assembles technology, adoption and communications initiatives that lead to efficiency and profitability.@TheTImHayden
ImagePaul Dunay, moderator, is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).