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Brands' increasing need for content is forcing marketers to shift the way they create content and distribute it. Leading marketers are powering advocates to more effectively create content and share the brand's stories.

Advocates create high-quality content that performs better – it is more trusted (92% trust advocate content), receives more engagement (up to 10x) and reduces marketing costs significantly (by 100x).

In this webinar, we'll share the best practices you need to effectively power advocates to create high-performing brand content, including:

  • Why advocate content is 100x more effective than brand-created content
  • How to find passionate brand advocates and power them to create content that tells your brand story
  • How to measure the effectiveness of an advocate-based content strategy
Sponsored by

About the Panel:

ImageJoe Pullizi is first and foremost a content marketing evangelist and the founder of the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands.

ImageLou Dubois leads global social media and engagement efforts across the broadcast and digital properties of NBC News. Find him on twitter @dubois

Image Gregory Shove is the founder and CEO of SocialChorus, the leading advocate marketing company. @GregShove
ImagePaul Dunay, moderator, is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations.