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Departmental social media efforts continue to drive success: increasing brand awareness and engagement via Marketing, improving customer satisfaction and response time via Customer Support and gaining in-depth client understanding via Sales. But how could a unified approach to social media bolster brand growth?

In this webinar, our presenters will re-imagine organizations that use a company-wide approach to social to drive organizational goals and effect bottom line results. Identifying key stages of social media maturity, you will learn strategies and infrastructure for scaling company-wide adoption and execution.

In particular you will learn:

  • How to consolidate existing social media outreach within silos into a unified message
  • How to craft a social strategy that is broad enough for your entire organization but still tells the story you wish to convey
  • Best practices that promote communication and collaboration across silos
  • Tools to navigate the hurdles of regulatory compliance
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About the Panel:

ImageHeidi Ambler Director, IBM Social Business manages the product and marketing team responsible for IBM's social business platform which includes a mixture of product, offering and program management. Ambler is responsible for setting the product requirements for the technology, contributing to the efforts in marketing the products, serving as an advocate for customers and partners. @heidi_ambler

Alan Belniak works at LogMeIn, a Boston-based software company focusing connecting people to data and devices securely and remotely, as the company's Director of Content Marketing. Prior to that, Alan led up the social media efforts at PTC, a Boston-based B2B software technology company focused in the manufacturing space. Alan holds a bachelor's of Science degree in engineering from Worcester Polytechnic Institute in Worcester, MA, and his master's degree in Business Administration, focusing on Technology Entrepreneurship, from Babson College in Wellesley, MA. You can find Alan at, and
Susan Perry Specializing in brand management for 6+ years, Susan has created and managed a variety of content–from television commercials to print and outdoor campaigns, working with Procter and Gamble to launch 2 product lines throughout Asia. Adroit at mitigating the FMCG world with thoughtful content marketing, Susan will speak to HootSuite’s content strategy and identify leaders in the space.
ImagePaul Dunay, moderator, is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).