With social media established as a cornerstone of brand marketing, the frequency with which critics or hoaxers hijack social media brands has been on on the rise. Some recent victims of hacks or hijacks include The Associated Press, Burger King, Jeep and E-Online. It seems every week, a new brand becomes a casualty of a mischievous prankster worse – a politically motivated activist with a scare-mongering message.
In this webcast, we'll explore proven techniques and countermeasures to protect against and prevent social media hacking. We'll discuss case studies of brand-hacking, what went on behind the scenes to restore normality and trust in the brand, and the risks involved with outsourcing your brand voice.
Join our panel of experts to learn how to set up a fail-safe crisis control procedure in the event of a brand hack:
Find brand accounts – both legitimate and fraudulent.
Monitor accounts for security and compliance issues.
Manage access from users and apps.
Stop hackers and account hijacks before the damage reaches crisis levels.
About the Panel:
Micah Fox is the Online Expert for Corporate Communications at ING Bank. He has served more than seven years in digital functions within ING, started in 2006 as an experiment manager optimizing the ING websites through a/b and multivariate testing, and later moving into business development where he was responsible for ING’s Internet and social media strategy. For the last 2.5 years Micah has worked for ING corporate communications where he is responsible for improving ING global online consistency. In addition to implementing ING’s social media monitoring, globally, Micah also provides training and global guidelines to ING employees and helps drive regional success for ING’s social media programs.
Mike Kail is the VP of IT Operations at Netflix, leading a team of 90 employees in his organization. Mike is an experienced professional with over 20 years of IT-Operations executive leadership experience who focuses on highly scalable architecture. Before Netflix, he was the VP of IT Operations at Attensity where he was responsible for various big data components as well as the integration of Americas and the EMEA IT teams. He specializes in Unix System/Network Architecture, SaaS/Cloud deployments, Hadoop/HBase clusters,Monitoring/Alerting, SQL/NoSQL, Virtualization, & Performance Tuning/Scalability. Mike has a bachelor’s degree in Computer Science from Iowa State University.
Devin Redmond s the Co-Founder and CEO of Nexgate - an innovative social media brand protection and compliance company. As a seasoned security executive and product leader with over 16 years of experience in public and private companies, Devin is passionate about leveraging technology to address the security, measurement, and management challenges organizations face in today’s cloud, mobile, and social environments. His background includes executive and leadership roles in product management, marketing, business development, and sales. Prior to co-founding Nexgate, his most recent role was serving as the global Vice President for Product Management, Corporate Development, Business Development, and Marketing at Websense (NASDAQ:WBSN). Prior to Websense his experience includes Check Point Software (CHKP), Neoteris (JNPR), and RealNetworks (RNWK).