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Influencer marketing takes into account the value of social networks in which the opinions of some individuals carry more weight than those of others. While traditional marketing broadcasts a message to an entire demographic, influencer marketing is dedicated to finding the individual who can help drive a desired behavior to a critical mass, driving toward the “tipping point” that Malcolm Gladwell describes.

In this webinar we look at the practicality of this model - specifically, the ROI. What is an influencer worth? How can you leverage your influencers to maximize your ROI? Join us, and learn to:

  • Identify your influencers
  • Use influencers for lead-generation
  • Grow your influencer network
  • Measure the worth of your network
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About the Panel:

ImageSam Fiorella is the co-author of Influence Marketing: How to Create, Manage, and Measure Brand Influencers, which was ranked in BookScan’s Top 100 Business books this year. Sam is also a Partner at Sensei Inc, a customer experience firm with offices in Toronto and New York City and a faculty member at Rutgers University Center for Management Development where he teaches advanced social media and content marketing programs. @SamFiorella
ImageLeslie Ament, Senior Vice President of Research and Client Advisory Services at Hypatia Research Group is a Customer Intelligence Management thought-leader and industry analyst who focuses on how organizations capture, manage, analyze and apply actionable customer insight to improve customer management techniques, reduce operating expenses and to accelerate corporate growth.  Her research coverage include: Business Intelligence, Social Media Intelligence/Search/Text Analytics, CRM, Web Analytics, Marketing Automation, Customer Data Management/Data Quality and Governance, Risk & Compliance. A CRM practitioner, Ament has driven process requirements gathering & implementation for both on-premise & SaaS CRM systems. @Hypatia_LeslieA

ImageTami Cannizzaro is a Global Director of Marketing at IBM where she is responsible for driving IBM’s Social Business initiative which helps companies to improve sales, marketing and workforce productivity by building social into the fabric of their organizations. Her stated mission is to help IBM become the number one Social Business in the world and to help clients become socially forward businesses. Tami has worked at IBM for 10 years driving marketing programs across the company. Before coming to IBM, Tami worked as a Wall Street analyst in the retail sector. She has her MBA from the NYU Stern School of Business. Tami has a passion for digital marketing and speaks internationally on the topics of Digital Marketing & Social Business. She writes a blog for marketers and tweets under the name @TamiCann
ImagePaul Dunay, moderator, is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).