Socially Driven Collaboration: How Social Business is Changing The Roles of Marketing and IT [WEBINAR REPLAY]
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Oracle, Leader Networks, and Social Media Today recently conducted an online survey of over 900 marketing and technology executives to learn how companies are leveraging social technologies and practices throughout their organizations. Join us as we discuss part two of the The Social Business Research Study, focused on Socially Driven Collaboration.
How has the the relationship between Marketing and IT/Technology groups changed in response to the impact of social business? We explore how the opportunity for increased collaboration is perceived by each of these groups as their organizations evolve towards becoming socially enabled enterprises.
While Marketing has a leading role in the adoption of social channels with a focus on building awareness, the significant operational benefits of increased collaboration between Marketing and IT include:
- Stronger and more compelling marketing messages
- Faster speed to market
- Greater product and service adoption
- Fewer defects in products and services
Join this exclusive webinar to learn how your organization can capitalize on the developing relationship between IT and Marketing. Follow along on twitter using #smtlive
About the Panel:
Vanessa DiMauro is CEO of Leader Networks, a research and strategy consulting company that helps organizations succeed in social business and B2B online community. DiMauro is a popular speaker, researcher and author. With 15+ years experience in leadership positions, she has founded and run numerous online communities, and has developed award-winning social strategies for the largest and most influential companies in the world. Her work is covered by leading publications such as the New York Times, the Wall Street Journal and CIO Magazine. She is former Executive-In-Residence at Babson College, and holds a B.A. and M.A. from Boston College.
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