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Social data contains information about customer experience, preferences, and trends that are unavailable through traditional market research. The opportunities for brands to use this data to enhance customer experience are both endless and overwhelming. 

In this webinar our panelists will share examples of brands that use social data to engage with their customers. They will also discuss how to make sense of noisy social data to receive the input of your “external constituencies”.

Specifically you will learn:

  • Which metrics you should follow and how to distinguish bad data from good
  • How to turn raw data into actionable social intelligence
  • Tips to create the proper internal channels to harness the power of this data

About the Panel:


ImageJason Kapler is Director of Marketing at Networked Insights, a data analytics company that turns real-time consumer data from the social web into market intelligence and insights. Leading brands, studios and networks use this information to guide decision marketing across a spectrum of strategic marketing activities and measure the impact of marketing. With more than 10 years’ experience in generating demand for technology companies, Jason has been able to successfully develop marketing programs that harnesses the inherent power of the Internet and deliver results. He is passionate about teaching brands how they can leverage social data to develop more consumer-centric, insight-driven marketing strategies.

Image Jay Krall is a Technical Product Manager at DataSift, the leading platform for extracting value from social data. Jay has worked on social data projects for more than 6 years and has spoken on the topic of deriving business insights from social content for organizations including the American Medical Association, the Public Relations Society of America and the International Association of Business Communicators. He has written for the Wall Street Journal and PR Week magazine, and has been a guest blogger for Social Media Today. At DataSift, Jay works with customers to incorporate their priorities into the product roadmap and manages platform enhancement projects. Originally from Chicago, he lives in London with his wife and their gray-bearded dog, Eli.

ImageTom Teicholz is an award winning journalist who has consulted to and created video and written content for Intel, The Museum of Tolerance, The Milken Foundation, Universal and Fox/TV Studios and whose work has appeared in The New York Times Sunday Magazine, The Daily Beast, The Huffington Post and PurpleClover.com. @TomTeicholz