Join us to hear what social business experts think is next. In January 2013, a 6-second video app debuted as a free iOS app on the iPhone and iPod Touch; 11 months later, Vine is the most-used video-sharing app on the market, available for Android and the Windows Phone as well. Instagram video also came onto the scene this year. Facebook introduced hashtags, photos in comments, and followed up on its promise to cut the privacy setting “who can look up my timeline by name.” LinkedIn recently announced members can follow brands’ Showcase Pages.
We’ve seen many more social media leaders and changes emerge in a matter of months – and we should expect no less in 2014.
As varied as the social platforms are, they are taking social media into deeper, more focused directions. In this webinar, our panelists ring out old trends in social media, and ring in their predictions about where social media is headed in the new year.
Join us to hear about:
Empowering your team with social media and the necessary skills as the need for social media managers continues to decline.
Leveraging the growing use of mobile with mobile friendly content and social ads.
Getting on board the fastest-growing social platforms as a necessity—not an option.
Communicating with your audience with more cutting-edge photo and video messaging.
Dedicating time and resources to a measurable social media strategy.
About the Panel:
Ekaterina Walker is a social media trailblazer and an author of the Wall Street Journal bestseller “Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg”, as well as upcoming book “The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand.” A recognized business and marketing thought leader, she is a sought-after international speaker and a regular contributor to leading-edge print and online publications such as Forbes, Fast Company, Huffington Post, and Entrepreneur. Walter led strategic and marketing innovation for brands such as Intel and Accenture, and is currently a co-founder and CMO of BRANDERATI.
Sandra Lopez joined Intel Corporation in 2005 as B2B Integrated Marketing Manager. Leveraging her vast and proven marketing experience within the technology sector, she quickly began to transform how Intel marketed to the IT sector. She was recently responsible for establishing and driving Intel’s Marketing Strategy for New and Adjacent businesses and launched Intel’s first SmartPhone and Android tablets. Currently, she is responsible for end-user marketing for wearables. In addition, she has been actively working on comprehending how businesses can establish a meaningful relationship with the millennial generation and launched a Millennial resource portal for the corporate marketing organization.
R "Ray" Wang is a Principal Analyst, Founder, and Chairman of Constellation Research, Inc. He's also the author of the popular enterprise software blog "A Software Insider’s Point of View". With viewership in the millions of page views a year, his blog provides insight into how disruptive technologies and new business models impact the enterprise. Ray's a prominent keynote speaker and research analyst working with clients on innovation, business model design, engagement strategies, customer experience, matrix commerce, and big data. He advises Global 2000 companies on business strategy and technology selection. Ray is a regular contributor to Harvard Business Review.
Paul Dunay, moderator, is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies(Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).