How do you build a social organization? We're not talking about tweeting and posting updates on Facebook. We're talking about an organization that collaborates internally using an enterprise social network (ESN). An ESN is an internal platform designed to foster collaboration, communication, and knowledge sharing among employees.
If your company doesn’t use an ESN, consider more than 90 percent of Fortune 500 companies partially or fully implemented an enterprise social network by the end of 2013, according to Deloitte analysis. This is a 70 percent increase over 2011.
We live in an age where marketing has been undergoing radical changes at such a rate that we’re still developing the best ways to accomplish work successfully. Each of the major aspects of digital marketing has developed in their own silos. Now we can gain enormous economies and efficiencies through more internal collaboration and by tearing down those silos.
In this webinar, our panelists will share:
Company cultures that support information sharing and collaboration.
How to identify which business areas can benefit from increased communication.
Tips on choosing software for your company’s, department’s, and team’s needs.
Social networks aimed at businesses.
Ways to improve participation in enterprise social networks.
About the Panel:
Sabrina Stoffregen, Director of Intel Ambassadors and Corporate Initiative Marketing team, joined Intel in 1997. The Intel Ambassador team is chartered with building Intel brand loyalists internally and externally. Intel Ambassadors are the voices of our unified brand story that reveals to the world what we stand for and why they should care. Follow Sabrina on Twitter and LinkedIn.
Jeffrey Ward, is a Senior Manager, Digital Marketing, at Deloitte, and currently leads the external social media program for the U.S. firm’s Brand & Eminence group. A former reporter and editor, Jeffrey joined Deloitte in 1998 and has held a number of roles in marketing and communications. From 2003 to 2011, he helped lead the development and rollout of Deloitte’s internal communications technologies, including the creation and launch of the company-wide intranet and the rollout of internal social media platforms. Follow Jeffrey on Twitter & LinkedIn.
Dion Hinchcliffe, is a well-known business strategist, enterprise architect, book author, keynote speaker, and blogger. He is currently Chief Strategy Officer of Dachis Group. He spends his time working with the leadership teams of Fortune 500 and Global 2000 firms to devise strategies to help them adapt their organizations to the challenges and opportunities of the 21st century. He is a frequent keynote speaker and is co-author of two books on 2.0 subjects, including Web 2.0 Architectures (2009) from O'Reilly as well as the bestselling Social Business By Design (John Wiley & Sons, Spring, 2012.)
Paul Dunay, moderator, is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies(Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).