Listen to the audio: (length 01:00:29)

    or download here (right-click, save as)

The future of retail is in the palm of your hands. Pew Research Center reports 91 percent of American adults use a cell phone—not just for calling and texting. More and more shoppers are using them to locate, research, compare, and purchase products. And cutting-edge retailers are utilizing their customers’ devotion to devices with QR codes, to connect with coupons, and offer a higher level of customer care.

Now it’s a matter of moving with the mobile momentum. Join us to learn how to use mobile devices as a channel to enhance the shopping experience and develop more meaningful relationships with your mobile-savvy consumers. Points our panelists will touch on:

  • Setting clear goals for a successful CRM deployment.
  • Putting location-based messaging to work for you.
  • The benefits of shopping apps for your customers. 
  • Best practices for mobile campaigns.
  • The importance of a social strategy.

About the Panel:


 ImageCarrie Layne, founder and CEO of BestBuzz, is a pioneer in the digital marketing space with over 15 years of industry experience and has worked with brands including Cadillac, Proctor & Gamble, HP, Coca-Cola, Domino’s Pizza, MetroPCS, [yellow tail], Mary Kay, Penguin Random House, and several leading digital agencies and PR firms.Recognized as a serial entrepreneur, she launched her first company while living in the Cayman Islands. Since 2004, Layne has built four successful businesses and in 2011, Layne launched BestBuzz, a mobile app that rewards customers for generating “buzz” about the best places and products. BestBuzz helps brands boost customer acquisition and drive loyalty through mobile activation triggers and social amplification tools which are managed and tracked through the BestBuzz marketing platform. Connect with Carrie on Twitter @carrielayne and on LinkedIn.
Image
Bonnie Stice is a Senior Manager of Digital and Social Media for AT&T. In her current role, she is a member of the Corporate Communications team, where she primarily focuses on community engagement for AT&T’s main social media channels.Bonnie is from Austin, Texas where she attended the University of Texas at Austin and obtained a degree in Public Relations with a concentration in Business. She’s a music lover – especially when it’s live and loud. When she’s not tweeting, she’s kayaking, running, and volunteering. @blstice
ImageKayla Green is the Digital Strategy Director for Saatchi & Saatchi in Los Angeles, working on strategic initiatives for one of SaatchiLA's largest clients, Toyota, with a focus on digital and mobile priorities. Kayla joined the SaatchiLA team from iconmobile, a WPP-owned mobile technology and marketing organization where she ran Client Services for some of the organizations' global clients including Colgate-Palmolive, Ford, Kimberly-Clark and Microsoft. Named one of Mobile Marketer's '25 Women to Watch' in 2012, Kayla is also the Los Angeles chapter co-chair and San Francisco chapter founder of SheSays, a global organization for women in digital communications.
ImagePaul Dunay, moderator, is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies(Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).