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Digital has changed the way we work forever. Smart phones and email have replaced pagers and fax machines. While we may use email and meetings to communicate and collaborate today, this too will change. Business competition and the pressure to constantly innovate and adapt to changing conditions means every second counts. Efficiency is a necessity. How can we watch, examine, and act on all the information coming at us every day in business?

Leading-edge companies are adopting enterprise social collaboration. Mckinsey cites 75 percent of enterprise-level organizations would adopt a social collaboration platform in 2013. This means the IT department shares with the marketing team data from a customer. Marketing shares findings on Twitter with the sales group. Customers suggest changes to the product development department and so on. All of this information is held systematically in one place, organized in files titled appropriately. No more email threads and lost details. Social organization allows for one common space for people to share ideas, tasks, files, calendars, and collaborate with everyone through project completion.

If you join us on this webinar, the panel will discuss how to:

  • Introduce the benefits of social business collaboration to your company.
  • Transform your company into a social organization. 
  • Turn informal collaboration into disciplined strategy to reach business goals.
  • Choose the right social platform to motivate participation from employees, customers, suppliers, vendors, contractors, and stakeholders.

About the Panel:

 ImageEkaterina Walter is a social media trailblazer and an author of the Wall Street Journal bestseller “Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg”, as well as upcoming book “The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand.” A recognized business and marketing thought leader, she is a sought-after international speaker and a regular contributor to leading-edge print and online publications such as Forbes, Fast Company, Huffington Post, and Entrepreneur. Walter led strategic and marketing innovation for brands such as Intel and Accenture, and is currently a co-founder and CMO of BRANDERATI. 

ImageVanessa DiMauro is CEO of Leader Networks, a research and strategy consulting company that helps organizations succeed in social business and B2B online community. DiMauro is a popular speaker, researcher and author. With 15+ years experience in leadership positions, she has founded and run numerous online communities, and has developed award-winning social strategies for the largest and most influential companies in the world. Her work is covered by leading publications such as the New York Times, the Wall Street Journal and CIO Magazine. She is former Executive-In-Residence at Babson College, and holds a B.A. and M.A. from Boston College.
ImageJessica Gioglio is the public relations and social media manager for Dunkin' Donuts.  In this role, Jessica works with a cross-functional team to manage Dunkin’ Donuts’ social media strategy across Facebook, Twitter, Pinterest, Instagram, Google+, Vine and YouTube.  From producing highly engaging content, to tweeting fans as ^JG, and launching the company’s first-ever blog, “Behind the Beans,” Jessica enjoys celebrating DD fans & giving them a front row seat to what’s brewing at Dunkin’ Donuts.  @savvybostonian
ImageRobin Carey founded Social Media Today LLC, a media company which brings together many of the world’s best thinkers about business and policy topics, in 2007.  Prior to that, she ran her own media consulting company for 16 years, and worked with Time Inc, Newsweek, BusinessWeek and Ziff-Davis. She leads a team that curates web-based content about social media and other topics, speaks frequently about social media and business. @robincarey