Listen to the audio: (length 00:58:37)

    or download here (right-click, save as)

Where Have All the Hippies Gone? Monetization, Data and Social Media

We define "hippies" as individuals who are not centered around making a profit or having a "revenue model." In the early days of the social Web, strategies for making money took a back seat to building traffic and refining the software platform. Many companies focused on giving the platform away for free and serving users well in order to win their loyalty and perhaps even their dependence on the social platform. The next stage of the social web is monetization, or figuring out how to profit from from the presence of many habitual users and the information gathered about those users.  In this webinar, the panelists will explore the various strategies that companies are adopting to pay their way on the social web.

We covered the following questions as well as yours:

  • What are the leading monetization strategies for social media companies?
  • What's the future of online advertising?
  • How can companies formulate appropriate data management policies that allow them to monetize user data without violating the trust of their users?

About the Panel:

Image
Judy Shapiro, @judyshapiro

Judy Shapiro is CEO and founder of engageSimply, a commerce marketing Technology Company creating an opt-in marketing network for brands, content producers and consumers. An industry veteran, Judy has a deep sense of technology marketing trends having worked at AT&T, Bell Labs, Lucent, CA, Comodo and Paltalk. Her focus is on how emerging marketing technology can best be harnessed into an ROI based marketing model.  She applies the latest thinking in marketing theory with a pragmatic, practitioner’s approach to online marketing and eCommerce. Judy contributes regularly to AdAge.com, Social Media Today and in HuffingtonPost, where her “Judy Consumer” articles expose how technology is impacting average consumers. Her work has appeared in All Things D, CNN, Forbes, USAToday, Business Insider, AOL, Daily News and Crain’s and she speaks at conferences including SXSW, CTAM, ad:tech, Digital Hollywood and Marketing Forum.

Image
Brett Shellhammer
With more than 20 years of experience in the Software business Brett’s current day job is as an Executive in Residence at Communitech in Waterloo Ontario where he mentors technology startups. Prior to that Brett was SVP of Marketing at Coreworx Inc, SVP of Product Management at Eloqua and Brett spent seven years at OpenText where he was VP & General Manager of the Global 2000 & Government Business Unit. Brett joined OpenText in 2001 through the acquisition of iVenturi in San Francisco where Brett was President & COO. Prior to his executive experience, Brett was a senior product manager at Oracle Corp, a
technology evangelist at Taligent, Inc. and a technical product manager at Rational Software  Corporation. Brett started his career as a software engineer at IBM after finishing his BS degree in Computer Science at The Pennsylvania State University.
Image
Mike Edelhart
Mike Edelhart, the President of Tomorrow Project, LLC, the company that produces Pivot Conference, Contact Conference and Social Week,  is an experienced media and Internet start-up executive. Most recently, Mike was Managing Director and founder of First30 Services, a launch accelerator for early stage companies. Previously, Mike has held CEO and executive management positions at a range of media organizations, including LiveDeal, Inc, DeepDyve, and Olive Software, as well as Inman News, Zinio Systems, and Third Age Media. As vice-president at SoftBank, Mike directed content for the Seybold, Interop and Comdex conferences and launched new businesses in online education, conferences and consulting. Prior to SoftBank, Mike spent thirteen years at Ziff Davis in a variety of executive and editorial positions. He has also worked as an Internet strategies consultant to Bloomberg, Reuters, AARP and other major media and Internet companies. Mike is on the Board of Directors of Good Health Media; He is an Advisor to Aggregate Knowledge, SmaSh Technology and Matter Networks. He earned a Bachelor of Science degree in journalism from the University of Northern Colorado.
Image
Maggie Fox, Moderator, Social Media Group, @maggiefox

Maggie Fox is the founder and CEO of Social Media Group, established in 2006 and one of the world’s most highly respected  independent agencies helping business navigate the socially engaged Web. Pioneers in their field, Social Media Group has developed social media strategies for some of the best-known brands in Europe and North America, including; Ford Motor Company, SAP Global Marketing, Norwegian Cruise Line, 3M and Thomson Reuters. Maggie has been interviewed about social media by The Washington Post, CBC Radio, The Globe and Mail, CBC News, CTV News, AdAge and The Financial Post, among others. She was also named one of the Top 100 Marketers in the 100th anniversary edition of Marketing Magazine and sits on the Board of the Empire Club of Canada.