Audio Archive: Boldly Social- A Conversation with Sandy Carter
Please enjoy the audio archive from our webinar "Boldly Social: A Conversatioin with Sandy Carter" The webinar is available in both audio and video format on this page and the slides are available for viewing and download.
Listen to the audio: (length 01:00:34)
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Boldly Social:A Conversation with Sandy Carter
One of the greatest challenges facing businesses today is communicating with and understanding customers and coworkers through social media. It's not all about technology, nor is it so much about marketing technique; it's more about changing basic assumptions and getting comfortable with the new communications reality where opportunities for social interaction are pervasive and ubiquitous. Most businesses still hold back, fearful of making catastrophic mistakes while a bold few are defining what it means to be a social business. In this conversation, Maggie Fox - an expert herself in enterprise level social media - will ask Sandy Carter to explain the need, as she sees it, for a much bolder approach by big businesses in adopting transparent social practices and identities.
Sandy Carter is a recognized leader in social business, a best selling author, and one of the most influential women in Web 2.0 technology. As IBM Vice President, Social Business Evangelism and Sales, she is responsible for setting the direction for IBM’s Social Business initiative, a $200B market opportunity. Her numerous industry awards include: "Brand Leader of the Year" from the World Brand Congress, "Top 10 Women in Social Media" from Altimeter Group and Fast Company's "Most Influential Women in Technology." She is an avid social business evangelist, blogger, and twitterer. She holds an MBA from Harvard and a Bachelor of Science degree in math and computer science from Duke University. Visit Sandy at: http://socialmediasandy.wordpress.com/ and Twitter - http://twitter.com/sandy_carter
Maggie Fox, Moderator, Social Media Group
Maggie Fox is the founder and CEO of Social Media Group, established in 2006 and one of the world’s most highly respected independent agencies helping business navigate the socially engaged Web. Pioneers in their field, Social Media Group has developed social media strategies for some of the best-known brands in Europe and North America, including; Ford Motor Company, SAP Global Marketing, Norwegian Cruise Line, 3M and Thomson Reuters. Maggie has been interviewed about social media by The Washington Post, CBC Radio, The Globe and Mail, CBC News, CTV News, AdAge and The Financial Post, among others. She was also named one of the Top 100 Marketers in the 100th anniversary edition of Marketing Magazine and sits on the Board of the Empire Club of Canada.
Former SMT Senior Editor, currently a social media analyst/consultant. Now find me here as username Cliff Figallo.The quintessential online communities and social media veteran and expert. Founding director of The WELL, author of Hosting Web Communities ('98) and Building the Knowledge Management Network ('02).
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