Audio Archive: How Content Marketing is Changing Everything
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How Content Marketing is Changing Everything
An exclusive webinar from Social Media Today and Social Media Group
Forget about "interrupt and repeat"! The promise of Content Marketing is the ability to deliver the right information, in the right place, at the right time, in order to earn your customers' attention. But it's not only about the tools and platforms - it's also about making the right stuff - an enormous challenge for many marketers.
Join us for this live webinar, as we explore how you can (and should) think about content creation and how to effectively use great content to earn attention and shift marketing from push to pull in a billion-channel universe.
About the Panel:
C.C. Chapman is the co-author of the best selling book Content Rules. He is a digital lifestyle writer and makes a living speaking, consulting and creating content for a variety of clients. He is the host of the popular Managing the Gray podcast and recently launched a new show called Passion Hit TV. In 2009 he founded Digital Dads which is one of the top ranked sites for fathers on the internet. He lives in the woods outside of Boston and is a graduate of Bentley University.
Maggie Fox, Moderator, Social Media Group
Maggie Fox is the founder and CEO of Social Media Group, established in 2006 and one of the world’s most highly respected independent agencies helping business navigate the socially engaged Web. Pioneers in their field, Social Media Group has developed social media strategies for some of the best-known brands in Europe and North America, including; Ford Motor Company, SAP Global Marketing, Norwegian Cruise Line, 3M and Thomson Reuters. Maggie has been interviewed about social media by The Washington Post, CBC Radio, The Globe and Mail, CBC News, CTV News, AdAge and The Financial Post, among others. She was also named one of the Top 100 Marketers in the 100th anniversary edition of Marketing Magazine and sits on the Board of the Empire Club of Canada.
Former SMT Senior Editor, currently a social media analyst/consultant. Now find me here as username Cliff Figallo.The quintessential online communities and social media veteran and expert. Founding director of The WELL, author of Hosting Web Communities ('98) and Building the Knowledge Management Network ('02).