Audio Archive: Liberating Big Data
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Liberating Big Data:
Can You Be Part of the Online Data Revolution?
Big Data is discussed everywhere these days. It's now understood as an unavoidable fact of life that data is being collected everywhere about nearly everything you and other consumers and businesses do online. But beyond that, it’s often a mystery as to where that data goes and how it's used, supposedly understood only by a priesthood of big-company geeks and analysts - whatever, and wherever, THEY are.
Join us to discuss: Can we regular users and small businesses make use of Big Data, or will it always be the domain of the math whiz or Google engineer? Indeed, the data landscape is changing, as the end products of data collection and analytics become more refined and digestible by small businesses and even individuals. This “liberation” is being led by and accessible and affordable (or free) platforms such as Google Analytics, which permit the common user to apply relatively simple tools to understanding the what, why and wherefore of online behaviors and trends.
Our panel of experts will describe the new world of data management, help make sense of it, and guide the audience to new and powerful tools and practices. Join us to learn and ask questions about this vital topic.
About the Panel:
Brent Leary is a crm industry analyst, advisor, author, speaker and award winning blogger. He is co-founder and Partner of CRM Essentials LLC, an Atlanta based CRM advisory firm covering tools and strategies for improving business relationships. In 2009 he co-authored Barack 2.0: Social Media Lessons for Small Business. Recognized by InsideCRM as one of the 25 most influential industry leaders, Leary also is a past recipient of CRM Magazine's Most Influential Leader Award. He serves on the national board of the CRM Association, on the advisory board of the University of Toronto's CRM Center of Excellence, and on the editorial advisory board for The Atlanta Tribune. Leary writes regularly CRM Magazine, Inc.com and MyCustomer.com, and serves on the board of TheSocialCustomer.com. He hosts the "One on One" conversation series at SmallBizTrends.com, and teams up with Paul Greenberg on the CRM Playaz video show. He blogs at BrentLeary.com, and can be found on Twitter at @BrentLeary
Richard Cloud is an Associate Partner of Strategy and Sales at IBM. He leads sales and marketing efforts for Customer Marketing and Sales Team globally. Cloud is responsible for building relationships with key clients and assist in overall analytic solution strategy and design. He is focused in analytic solutions including marketing and contact center in the areas of loyalty, multi-channel, social media, web, predictive modeling, next best action, customer interaction optimization and consumer driven business. Cloud graduated from University of Minnesota with an honors degree in Operation, Strategy and Management Information Systems(MBA).
Dean Abbott is President of Abbott Analytics, Inc. in San Diego, California. Mr. Abbott is an internationally recognized data mining and predictive analytics expert with over two decades experience applying advanced data mining algorithms, data preparation techniques, and data visualization methods to real-world data intensive problems, including fraud detection, risk modeling, text mining, personality assessment, response modeling, survey analysis, planned giving, and predictive toxicology. Mr. Abbott is also Co-Founder and Chief Scientist of SmarterRemarketer, a startup company focusing on behaviorally- and data-driven marketing attribution and web analytics. Mr. Abbott is a highly-regarded and popular speaker and course instructor at venues including Predictive Analytics World, Text Analytics World, eMetrics Marketing Optimization Summit, DM Radio, UCSD Extension Program, Predictive Analytics Summit, the ACM Data Mining Bootcamp, Knowledge Discovery and Data Mining (KDD) conferences, The Data Warehouse Institute (TDWI) conferences, and data mining software users conferences. He has served multiples times on the program committee for the KDD Industrial Track and Data Mining Case Studies workshop, is on the Advisory Board for the UCSD Data Mining Certificate Program, and is also on the UCSD Data Analytics Advisory Board. Mr. Abbott also has taught applied data mining and text mining courses using data mining software tools including IBM SPSS Modeler, SAS Enterprise Miner, and Statsoft Statistica.
Maggie Fox, Moderator, Social Media Group
Maggie Fox is the founder and CEO of Social Media Group, established in 2006 and one of the world’s most highly respected independent agencies helping business navigate the socially engaged Web. Pioneers in their field, Social Media Group has developed social media strategies for some of the best-known brands in Europe and North America, including; Ford Motor Company, SAP Global Marketing, Norwegian Cruise Line, 3M and Thomson Reuters. Maggie has been interviewed about social media by The Washington Post, CBC Radio, The Globe and Mail, CBC News, CTV News, AdAge and The Financial Post, among others. She was also named one of the Top 100 Marketers in the 100th anniversary edition of Marketing Magazine and sits on the Board of the Empire Club of Canada.
Join us to discuss: Can we regular users and small businesses make use of Big Data, or will it always be the domain of the math whiz or Google engineer? Indeed, the data landscape is changing, as the end products of data collection and analytics become more refined and digestible by small businesses and even individuals. This “liberation” is being led by and accessible and affordable (or free) platforms such as Google Analytics, which permit the common user to apply relatively simple tools to understanding the what, why and wherefore of online behaviors and trends.Our panel of experts will describe the new world of data management, help make sense of it, and guide the audience to new and powerful tools and practices. Join us to learn and ask questions about this vital topic.
Former SMT Senior Editor, currently a social media analyst/consultant. Now find me here as username Cliff Figallo.The quintessential online communities and social media veteran and expert. Founding director of The WELL, author of Hosting Web Communities ('98) and Building the Knowledge Management Network ('02).
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