Audio Archive: Does Pinterest Have a Future?
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Does Pinterest Have A Future?
Pinterest, a new kid on the social media block, has received a lot of attention over the past few months as its membership numbers have soared. It appears to be filling a niche not covered by any major existing social platforms, and serves as a marketing tool for businesses selling easily photographed products and services. Analysis of Pinterest's traffic is fueling more active participation by companies whose products are being shared on Pinterest boards.
So what does the future hold? Is Pinterest bound to join the narrow ranks of megaplatforms like Facebook, Twitter, Google+ and Amazon? Or is it simply the flavor of the week? We discussed the following questions in this exclusive webinar from Social Media Today:
- What has made Pinterest so attractive to new online participants?
- Will Pinterest play nice with the established social platforms, or will those companies develop their own tools to render it irrelevant?
- Can the Pinterest business model be profitable and user-friendly, or does it rely too much on sharing personal information without user permission?
About the Panel:
Geoff LivingstonGeoff Livingston is an author, public speaker and marketing strategist who has dedicated his career to helping mindful companies and nonprofits achieve social change. His third book, Marketing in the Round will be released in May, 2012. Geoff organized the first Give to the Max Day: Greater Washington in 2011, an event that raised $2 million for more than 1000 nonprofits using online media tools. In 2012 he is serving as vice president of strategic partnerships for Razoo, a series of regional online giving contests that unite communities to raise millions for local causes.
Deborah SweeneyDeborah Sweeney is the CEO of MyCorporation. MyCorporation provides online legal filing services for entrepreneurs and businesses, providing startup bundles that include corporation and LLC formation, registered agent, DBA, and trademark and copyright filing services. You can find MyCorporation on Twitter at @MyCorporation and Deborah at @deborahsweeney.
Scott MeyerScott Meyer is a bro-founder at 9 Clouds, a digital marketing and education firm that helps businesses connect with customers online. As a frequent speaker and teacher, Scott aims to improve the digital literacy of businesses around the world. 9 Clouds' online education community DigSandbox.com helps users understand and learn to use social technology.
Maggie Fox, Moderator, Social Media Group
Maggie Fox is the founder and CEO of Social Media Group, established in 2006 and one of the world’s most highly respected independent agencies helping business navigate the socially engaged Web. Pioneers in their field, Social Media Group has developed social media strategies for some of the best-known brands in Europe and North America, including; Ford Motor Company, SAP Global Marketing, Norwegian Cruise Line, 3M and Thomson Reuters. Maggie has been interviewed about social media by The Washington Post, CBC Radio, The Globe and Mail, CBC News, CTV News, AdAge and The Financial Post, among others. She was also named one of the Top 100 Marketers in the 100th anniversary edition of Marketing Magazine and sits on the Board of the Empire Club of Canada.
Former SMT Senior Editor, currently a social media analyst/consultant. Now find me here as username Cliff Figallo.The quintessential online communities and social media veteran and expert. Founding director of The WELL, author of Hosting Web Communities ('98) and Building the Knowledge Management Network ('02).
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