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How Does Social Media Work Abroad? A Global View of the Online World

How do approaches to social media and the interactive web vary around the globe? These technologies have been adopted in many large markets outside of the United States and the English-speaking world, with online social applications being developed and cloned in China, Brazil, Japan, India and other wired nations. Governments and political ideologies exercise a range of controls and restrictions on use of these tools, including cyber-blockades and blackouts during local crises, while some privacy issues are taken more seriously in Europe than in the U.S. The Internet is not a consistent entity around the world - this webinar will analyze the important differences in the ways people experience the Web from region to region. We’ll ask:

  • How do policy differences regarding search and information sharing affect other aspects of economic and cultural life
  • How is the Web changing cultures? How are different cultures structuring their own versions of social media?
  • What efforts are being made to facilitate Web communication among different cultures, language groups and nations in conflict?
  • Where are social media currently being used to foment political and economic change?


      About the Panel:

ImageDavid Meerman Scott

David Meerman Scott's book "The New Rules of Marketing & PR" opened people's eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list with over a quarter of a million copies sold in more than 25 languages from Bulgarian to Vietnamese, "New Rules" is now a modern business classic. Scott's popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers. His other international bestsellers include "Real-Time Marketing & PR" and "Marketing Lessons from the Grateful Dead" and his most recent book "Newsjacking" is generating tremendous buzz in the PR and marketing community. He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world’s largest newspaper and electronic information companies. David has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over twenty countries. Check out his blog at www.WebInkNow.comor download his free ebook ebook Real Time: How Marketing & PR at Speed Drives Measurable Success