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Women and Social Media:
Passion + Purpose = Conversion 

Are social media sites the “killer app” for reaching a female audience? And where do female web users congregate? The great growth surge seen by social photo-sharing site Pinterest is driven by women, rather than the males who more often make up the demographic of geeks and early technology adopters. And BlogHer’s latest annual study, Women and Social Media in 2012, found that women who read blogs actively make more purchasing decisions based on that social weapon of choice than on Facebook and Twitter. Women spend about 10 percent more time online than men, and make 58 percent of all online purchases, while both Facebook and Twitter are visited by more women per month than by men.


Clearly, women lead the social and spending uses of certain regions of the Web. Our webinar panelists explore these new realities and more, discussing:

  • Women who hold leadership positions in social media companies
  • How women are making a difference in the world through the Web
  • The implications from these numbers for online and offline cultural change
  • How an analysis of women’s use of social tools could impact your marketing plan

 About the Panel:


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Elisa Camahort Page, Co-Founder & COO, BlogHer

 

Elisa Camahort Page is a co-founder of BlogHer, Inc., and serves as the company’s COO. Elisa leads events, marketing, public relations and research for the company and with her leadership, the BlogHer conference business has grown from one conference to many diverse events that draw thousands of attendees. Elisa’s expertise has resulted in coverage by leading media outlets, including the New York Times, the Washington Post, Advertising Age, Forbes, Fast Company, CNN, The Today Show and the Wall Street Journal. Prior to co-founding BlogHer, Elisa was a high-tech marketing executive and consultant.  Elisa has been honored as an NCWIT Hero and as one of the AWM's Sixty@60 and serves on numerous advisory boards in the tech and media space.
Elisa Camahort Page is a co-founder of BlogHer, Inc., and serves as the company’s COO. Elisa leads events, marketing, public relations and research for the company and with her leadership, the BlogHer conference business has grown from one conference to many diverse events that draw thousands of attendees. Elisa’s expertise has resulted in coverage by leading media outlets, including the New York Times, the Washington Post, Advertising Age, Forbes, Fast Company, CNN, The Today Show and the Wall Street Journal. Prior to co-founding BlogHer, Elisa was a high-tech marketing executive and consultant.  Elisa has been honored as an NCWIT Hero and as one of the AWM's Sixty@60 and serves on numerous advisory boards in the tech and media space.
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Maggie Fox, Moderator, Social Media Group

Maggie Fox is the founder and CEO of Social Media Group, established in 2006 and one of the world’s most highly respected independent agencies helping business navigate the socially engaged Web. Pioneers in their field, Social Media Group has helped some of the best-known brands in Europe and North America get social, including Ford Motor Company, SAP, RBC, 3M and Thomson Reuters. Maggie has been interviewed about social media by Inc. Magazine, The Washington Post, CBC Radio, The Globe and Mail, CBC News, CTV News and The Financial Post, among others. In 2009 she was named one of the Top 100 Marketers in Marketing Magazine's 100th Anniversary Edition, and in 2011 The National Post named her one of Canada's Top Innovators. Maggie also sits on the boards of The Empire Club and ConnectedN.com