Audio Archive: How to Build and Leverage Great Content Online
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How to Build and Leverage Great Content Online
Content is what drives the Web economy, and today’s online audience is hungrier than ever for content that serves a personal, economic, or professional purpose. That audience has a wide selection to choose from, and the challenge for a content provider is to earn the consumer’s attention in a way that will keep them coming back for more. Creating and marketing great content is both a scientific skill and an art. The qualities that organizations bring to this challenge determine the success they will have in reaching their target markets and inspiring them to take action.
Great content is spawned in environments where research mixes with human creativity, experience, talent and direct input from the eventual audience for the content. Join this webinar to be part of a conversation with experts about how these creative environments are constructed and leveraged by successful organizations, discussing:
- How ideas for killer content come about
- The role of the online audience in creating the content it consumes
- Metrics that prove the effectiveness of content
- Trends leading the style and medium of effective content
About the Panel:
Pawan Deshpande is the CEO and visionary behind HiveFire, Inc. Their product, Curata, is an easy-to-use marketing solution for content curation and content marketing. Pawan has spoken at leading events including Content Marketing World, SXSW Interactive, Online Media Summit, Social Media Breakfast and multiple AMA webinars, and was named to Boston Business Journal’s 40 Under 40 list of influential business leaders in 2010 due in part to his contributions to the burgeoning online marketing community in greater Boston. Prior to founding HiveFire, Deshpande held positions at both Microsoft and Google. Pawan attended the Massachusetts Institute of Technology (MIT) for both his graduate and undergraduate degrees in Computer Science.
Steve Momorella, owner and founder, TEKGROUP International, has more than 17 years of direct Internet experience ranging from programming to high-level design and consulting for numerous large corporations including IBM, AOL and Ford Motor Company. Currently, Steve is responsible for the sales and marketing of TEKGROUP’s Online Newsroom Solution, used by well-known brands including Toyota, Starbucks, Prudential, Walgreens, Lowes, Dunkin' Donuts, Ford, Sprint, and many of the Fortune 500 companies. As the head of sales and marketing for TEKGROUP, Steve stays on top of the latest news and events by working with industry experts to conduct research surveys, producing reports on topics such as online newsrooms, social media news, and digital communications. Steve has presented at the Public Relations Society of America, Bulldog Reporter Media Relations Summit, Major League Baseball winter meetings, and at the University of Virginia and Western Kentucky University.
Pam is the CEO & Founder of Marketing Nutz, an experiential social brand, reputation management and digital marketing agency. She has 15+ years of experience helping entrepreneurs to Fortune 500 organizations build winning brands and sustainable business platforms! Pam is an avid keynote speaker, trainer and best-selling author of two books. Forbes.com listed her as a top 5 Social Media Woman Power Influencer as well as in the Top 10 and Top 50 overall. She is tapped into regularly by publications such as USA Today, Forbes for contribution to articles related to social business, social media and reputation management. If you can’t find Pam on Twitter, Facebook or on her “Marketing Nut” blog she is probably off to one of the Tampa beaches with her husband and two boys.
Former SMT Senior Editor, currently a social media analyst/consultant. Now find me here as username Cliff Figallo.The quintessential online communities and social media veteran and expert. Founding director of The WELL, author of Hosting Web Communities ('98) and Building the Knowledge Management Network ('02).
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