Audio Archive: Learn to Blog Your Brand: Cultivating an Effective Personal Brand Online
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Your personal blog defines your brand - so how can you best use it to present your value to the marketplace? Whether you run a business or advocate for a cause, people associate your blog content's quality, veracity and presentation with your prowess as an individual and a professional. For freelancers, a blog is often the cheapest and most effective way to attract new clients and demonstrate skills, while even employees of big companies are increasingly finding value in cultivating their personal brands.
Today's blog platforms make it easy to provide a full-featured and multimedia reader experience. How do you use those tools to your professional advantage, as an individual or a company? Join us to discuss the best and most effective branding practices:
• What to do and what not to do when presenting yourself and your skills.
• How to keep your blog alive, current and fresh.
• Which features are necessary and useful for personal branding..
• How to get your blog distributed and noticed across the Web
About the Panel
Stacy DeBroff, founder and CEO of Mom Central Consulting, the leading social media consulting firm focused on Moms, brings more than a decade of award-winning experience to the nation’s top brands.
Wendy is known for identifying business opportunities and creating dynamic marketing strategies that turbo-charge brands.
Known as the CEO Coach, Deb Dib is the co-author (with William Arruda) of DITCH DARE DO! 3D Personal Branding for Executives.
Former SMT Senior Editor, currently a social media analyst/consultant. Now find me here as username Cliff Figallo.The quintessential online communities and social media veteran and expert. Founding director of The WELL, author of Hosting Web Communities ('98) and Building the Knowledge Management Network ('02).