Audio Archive: The C-Suite and Social Media: Will They Ever Buy In?
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While some Fortune 500 companies have taken the plunge into social media, studies continue to tell us that the leadership of many large corporations remains resistant to substantially opening their companies up on social networks, either for internal or external use. Are new media professionals deluded to believe that the evidence of social media’s pervasiveness will push the C-Suite into the world of interactive markets and transparent customer relationships, risks and all?
Our panel will discuss the reality of the situation - the reports and statistics that tell us that the information revolution has yet to touch many C-Suites, the underlying reasons, and how much of it is due to the habits of leaders themselves. Are corporations hamstrung by the fact that many CEOs have not used social media themselves, just as a few decades ago few executives knew how to type? Join us as we ask:
- Which corporations’ C-suiters get it?
- What is the future for enterprises that refuse to reinvent themselves?
- Is there a case to be made that social media is just an option?
- Can social media work at the lower levels of an organization without C-level buy-in?
About the Panel:
Peter KorstenPeter J. Korsten (Vice President and Partner) is the global leader of the IBM Institute for Business Value, the business think tank of IBM and a member of the Senior Leadership Team of Global Business Services Team (top team that lead our 100,000+ consultants organization). He has written many leading pieces of IBM thought leadership and was in charge of the largest face-to-face field research projects with participation of over 1,500 CEOs and 2,500 CIOs among others. He holds a Deans List (Honors) MBA from IMD (Lausanne, Switzerland) and has received further post graduate education at the Harvard Business School, Insead, IMD, Ashridge and at Templeton College in Oxford.
Peter KimPeter is Chief Strategy Officer of Dachis Group and a leading advisor on social business. He co-authored the book Social Business By Design and drives global industry discourse at beingpeterkim.com and as @peterkim on Twitter. Peter has been quoted by media outlets including CNN, CNBC, NPR, and The Wall Street Journal and featured as a speaker at events including SXSW, Web 2.0 Expo, and Dachis Group Social Business Summits. Peter was previously an analyst at Forrester Research and head of international marketing operations, e-commerce, and digital marketing at PUMA AG. He holds degrees from the Darden School at the University of Virginia and the University of Pennsylvania.
Tom ChernaikTom Chernaik CMP.LY’s unique disclosure solution is built on a foundation of Tom’s experience and insights in marketing, law, social media and entrepreneurship. Prior to CMP.LY, Tom built ad platforms for XM Satellite Radio (now Sirius XM) where he grew annual revenues tenfold in five years. Earlier in his career, he founded Allindie.com, was a partner at Gotham Records and served as Director of Business Development at Track Entertainment. Tom is a frequent speaker at events held by the Word of Mouth Marketing Association and other organizations. He holds a BA in Liberal Arts from NYU and a JD from the Cardozo School of Law.
Maggie Fox, Moderator, Social Media Group
Maggie Fox is the founder and CEO of Social Media Group, established in 2006 and one of the world’s most highly respected independent agencies helping business navigate the socially engaged Web. Pioneers in their field, Social Media Group has developed social media strategies for some of the best-known brands in Europe and North America, including; Ford Motor Company, SAP Global Marketing, Norwegian Cruise Line, 3M and Thomson Reuters. Maggie has been interviewed about social media by The Washington Post, CBC Radio, The Globe and Mail, CBC News, CTV News, AdAge and The Financial Post, among others. She was also named one of the Top 100 Marketers in the 100th anniversary edition of Marketing Magazine and sits on the Board of the Empire Club of Canada.
Former SMT Senior Editor, currently a social media analyst/consultant. Now find me here as username Cliff Figallo.The quintessential online communities and social media veteran and expert. Founding director of The WELL, author of Hosting Web Communities ('98) and Building the Knowledge Management Network ('02).