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Are you using social technology to improve relationships with your prospects? You should be - but there are right and wrong ways to do so. The sales ecosystem AND the social media landscape have dramatically changed in the last 2 years, and InsideView has determined that more than 90 percent of executives never respond to cold-call sales or unsolicited emails. With the majority of today’s buyers interacting on social media, it’s time to learn how to use this platform effectively by building relationships with prospects and clients online.

Would you like to make your sales outreach easier and more effective? Join #1 Best-selling Amazon authors Adam Metz (The Social Customer), Skip Miller (ProActive Selling) as we diagram the cycle of buying behavior used by the Social Customer. Here’s what you’ll learn from this webinar:

  • What the social sale is, and how you can master it.
  • What to do if your sales manager won’t buy you “social sales” technology
  • What technology you’ll need to engage in effective social selling.


About the Panel:

Skip Miller

Skip Miller is Founder and President of M3 Learning, a ProActive Sales and Sales Management Training Company based in the heart of Silicon Valley. As President of M3 Learning, Skip has provided sales training to hundreds of companies in over 35 countries. Skip is also the author of the runaway bestseller, ProActive Sales Management as well as four other bestselling books. A long-term instructor for American Management Association (AMA), Skip has authored numerous AMA training programs including Sales Force Automation; Getting Measurable Productivity Increases, and How to Hire the Right Salesperson the First Time. Visit for more details.

Adam Metz

Adam Metz is the VP of Business Development at The Social Concept. Metz’s Social Customer Community, at offers a no-cost 9-hour training course on social customer relationship management.  Metz has consulted with nearly 175 companies on how to acquire, manage, monetize and retain customers from the social web. His first book, There Is No Secret Sauce, has sold or downloaded over 3000 copies, and is currently in its third printing.  Metz's second book, The Social Customer, was released on 9/16/11 and has hit #1 on the Amazon marketing charts. Metz lives in Oakland, California with his wife, Susan.

Anneke Seley

Founder, Reality Works Group (formerly Phone Works) Coauthor, Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology. Anneke has been a champion of innovative sales thinking for over twenty years. She is the founder of Reality Works Group (formerly Phone Works,) a global sales strategy and implementation services firm that delivers revenue results in today's new Sales 2.0 reality. With unique expertise in phone/online/social selling, Reality Works Group has helped over 450 clients increase revenue at decreased cost using Sales 2.0 practices – measurable, predictable, scalable selling combined with better engagement and relationships with customers. Anneke is the coauthor of Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology. She started her career as the 12th employee at Oracle and was the designer of the company’s now multibillion USD global inside sales organization. Anneke is honored to have been recognized as AA-ISP’s 2011 Lifetime Achievement Award recipient. In 2012, she was named one of AA-ISP’s Top 25 Most Influential Inside Sales Professionals and SLMA’s Twenty Women to Watch in Sales Lead Management.