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Talented content curators maintaining high standards in the online content available to the public about your company can mitigate PR damage, speed appropriate response and calm crisis situations - so how can you build an effective curation practice in your communications outfit?

Artful businesses and organizations in the social media age are able to enhance their brands through communication, whether it takes place on a website or through email, chat or active presence in social environments such as Facebook and Twitter. But a crisis can emerge from many sources - a poor choice of publicized actions, lapses in customer service, or bad choices in wording in online public forums. By managing the information that is associated with your company and its actions, the amount of fuel available to the fire of any crisis situation can be minimized.

Join this webinar as we explore what it means to practice content curation in the context of your company’s public relations strategy. Important questions will include: 

  • What kinds of content must be subject to curation?
  • How is that content called on and used in crisis communication?
  • What is the mandate of a company’s online content curator? 
  • To whom does the curator report in the company?

About the Panel:


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Suzie McCarthy

Susanna McCarthy is a second year PhD student in the Department of Politics at the University of Virginia. She received her BA in International Affairs with a focus on European Studies from the Elliott School of International Affairs at GWU in 2008 and her MA in Comparative Politics from New York University in 2010. Her current work examines the impact of online social networking sites on political mobilization.

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Shel Holtz

Shel Holtz is principal of Holtz Communication + Technology. He advises organizations on strategic communications with a focus on digital and social media. Shel has written or co-authored six books. He has been blogging since 2004 and with his co-host, Neville Hobson, launched the first and longest-running PR podcast, "For Immediate Release," now in its eighth year. Before forming his own practice, Shel served as director of Corporate Communications for two Fortune 500 companies and as a communications practice leader for a global consulting firm. A regular on the speaking circuit, Shel is a founding fellow of the Society for New Communication Research and serves on the advisory board of The Mayo Clinic Center for Social Media. He is accredited by the International Association of Business Communicators (IABC), and is an IABC Fellow.

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Roy Morejon

Roy Morejon is President of Command Partners  and is in charge of client services and digital agency operations. Roy has more than 15 years of experience—agency and in-house—helping Government and business-to-business companies increase visibility and brand awareness through targeted marketing, corporate communications and public relations campaigns. During his 4-year tenure at B2WE, Roy’s work included managing the firm’s largest and fastest growing accounts, launching a number of B2WE’s practice areas and spearheading the firm’s acquisition strategy. Roy is co-founder of Search Engine Marketing Association of Charlotte, as well as founder of North Carolina Businesses for Social Responsibility. Before joining Command Partners, Roy was a marketing consultant for Microsoft, DELL and AT&T. Roy frequently speaks at social media and web marketing conferences, including Social Fresh and Search Exchange.