Listen to the audio: (length 00:57:49)

    or download here (right-click, save as)

Can image-driven social networks such as Pinterest effectively monetize, and how can other business leverages these platforms to sell? Until Pinterest, most major social networks were formed around collective social histories, relationships, and written ideas. A social platform based entirely on sharing “liked” images - many of available products - centers more around the items pictured, and may serve as leads to sales online. But where does Pinterest take a cut of the action when images on its site lead to purchasing? And in what other ways can businesses make use of that social exchange in order to get found?

Join us as we ask this expert panel: 

  • How active are businesses on Pinterest and how do they behave?
  • Is the Pinterest business model based on selling space in the normal boards?
  • How is Pinterest dealing with copyright problems from images displayed without permission? 
  • Who are Pinterest’s competitors and what are they doing differently?