All Things Customer Webinar Series
All Things Customer is a new, audio magazine show focusing on the most pressing issues that social media professionals face as they interact, collaborate and build lasting relationships with their customers, clients, employees and others. Every month, host Emily Yellin and a panel of experts will delve into lively topics, complemented by practical segments highlighting companies, people and trends that are leading the way in providing the best customer experiences possible.
We'll show you how top customer service experts deal with customer rage and common complaints
Learn from — and engage with — the best thinkers
Among our panelists and moderators are some of the very most influential and highly regarded experts in social media and social business. Every webinar is an opportunity to learn from these unique voices.
Emily Yellin is a journalist, author and consultant. Her most recent book, Your Call Is (Not That) Important to Us -- Customer Service and What It Reveals About Our World and Our Lives, was published by Simon & Schuster. Currently, Emily is a consultant with Peppercomm, a strategic communications firm in New York. She also regularly speaks at conferences and in the news media about customer service, marketing, social media and journalism, and is on the advisory board for TheSocialCustomer.com. Emily was a longtime contributor to The New York Times, and has written for Time, The Washington Post, The International Herald Tribune, Newsweek, Smithsonian Magazine, and other publications. She has lived in New York City, Chicago, Los Angeles, and London, but is currently based in Memphis.
“Social Media Today is the smart leader for insight about where media, marketing and technology are now and where they are going.” — Paul Greenberg, author of CRM at the Speed of Light
Sponorship of a All Things Customer webinar puts you in touch with a sophisticated, engaged community of decision-makers.
Our webinar guests are highly engaged. On average, one participant in five will have a question for the panel. On the social media front, our guests are not only listening to the panel, but participating in a social dialog over our #smtlive Twitter chats where a quarter of the attendees can be found discussing what they're learning.
Use Our Reach
When you sponsor a webinar, you put our social networking reach to work for you, both leading up to the event and during. With over a quarter of a million followers, subscribers and fans, word about our webinars gets around.
Advance promotion of a sponsored webinar includes:
- Social Media Outreach
- Email Blasts
Let Us Handle the Details
We've been at this for a while and understand what it takes to put together a successful webinar. In addition to telling the world via our social reach, we sweat the small stuff:
- Lead Generation
- Registration Pages
Get a Word In
Our webinars offer two key engagements opportunities for sponsors: Sponsors are welcome to choose a panelist, then make a call to action during the webinar.
Be sure to listen in on our past All Things Customer archives, which include the full audio and of each webinar along with the panelists' presentations.
Service: It's the New Heart of Marketing
Participants: Carol Borghesi, Ingrid C. Lindberg, Joshua March and Emily Yellin
Webinar date: 5/02/13
Customer Focus in a Crisis: Maintaining Compassion During Sensitive Times
Participants: Bianca Buckridee, Saadia Chaudhry, Alex Schott and Emily Yellin
Webinar date: 4/04/13
How to Keep Your Customers: Treat Them Right
Participants: Jackie Huba, Maggie Lang, Timothy Keiningham and Emily Yellin
Webinar date: 3/07/13
The Global Customer Experience: Getting it Right
Participants: Sandy Carter, Greg Gianforte, Sheila Harrell and Emily Yellin
Webinar date: 2/07/13
What's the ROI of Empathy? How to Grow By Understanding Your Customer
Participants: Parrish Arturi, Tim Kieschnick and Emily Yellin
Webinar date: 1/10/13
Keeping Your C-Suite Focused on Your Customers: Successful Tactics
Participants: Jeanne Bliss, Peter Korsten and Emily Yellin
Webinar date: 12/06/12
You Listen and Engage with Your Customers Online, Now What?
Participants:Andrew Gillespie, Maura Sullivan, Cory Edwards and Emily Yellin
Webinar date: 11/01/12
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