ROI can be the three scariest letters in social media. You know that there are benefits social media activity that justify the cost, but how do you convince the C-suite? The answer depends on what you’re trying to achieve with your social efforts. Are you trying to use social as a sales channel, or create brand awareness and drive low-cost marketing campaigns? Or are you using social networks as customer support channels, eliminating call centers and increasing response times?
If you need to know how to measure the value of social media, join us as our experts discuss the best ways to demonstrate social ROI for those who set the budgets. We'll discuss:
What can you reasonably expect from your social investment? Which targets should you establish?
How can you effectively hire to make those targets?
What platforms and strategies work best for social sales?
How do you track sales in which social media had an influence?
About the Panel:
Erika Jolly Brookes is vice president of product strategy for Oracle, working on the Oracle Cloud-Social business to help guide product strategy and development. Prior to joining Oracle, she was vice president of marketing and communications at Vitrue, a leading provider of social marketing publishing software for global brands and agencies. Vitrue was acquired by Oracle in May 2012 and is now a wholly-owned subsidiary of Oracle.
Wes Nichols is an industry authority in predictive analytics, marketing optimization, attribution and cross-channel measurement, creating solutions for Fortune 500 companies for over two decades. His focus is on helping marketers successfully marry art and science to drive business results, definitively quantifying these impacts on shareholder value and finance. Wes is co-founder and CEO of MarketShare, the leading analytics company that helps companies grow revenue more efficiently by quantifying what is really driving demand.
Shelly Kramer is the Founder and CEO of V3 Integrated Marketing. A 20+ year marketing veteran, she's an integrated marketing strategist, brand storyteller, digital marketing pro, content marketer, nationally recognized speaker and corporate trainer. Recently recognized by Forbes as one of the Top 50 Social Media Influencers, she's half marketer, half geek, with a propensity for numbers and work that produces results. Her client experience is diverse and includes working in both B2B and B2C markets.
Maggie Fox is the founder, CEO and Chief Marketing Officer of Social Media Group, established in 2006 and one of the world’s most highly respected independent agencies helping business navigate the socially engaged Web. She was named one of the Top 100 Marketers in the 100th anniversary edition of Marketing Magazine and sits on the Boards of both GetElevate.com and the Heart and Stroke Foundation of Canada. Follow her on Twitter @maggiefox