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Facebook MBA: Behind the IPO

Social Media and the Future of Customer Support

Social Media: The New News Source

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Sharing is not giving: Facebook's IPO and the world we'll live in

May 15, 2012 by Laurent Francois
with 194 views
0

amasterphotographer/shutterstock.com

Facebook's IPO must be understood as a bone-of-contention of the Apple, Microsoft and Google APP war. Sharing used to be a positive attitude; it could well be the fastest way to give up our freedom. [read more]

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The 5 Worst Community Management Practices

May 15, 2012 by Steph Parker
with 699 views
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Kirill__M/shutterstock.com

With millions of people on Facebook, and Twitter alone, we're certainly familiar as a society. But, familiarity doesn't always equal expertise, and that very mistake can lead to putting bad processes into practice, particularly when it comes to social community management. Take a look at this list of worst offenses, and learn how remedying these situations will make your brand a knockout. [read more]

Social ROI: A Tough Nut to Crack

May 15, 2012 by Biserka Anderson
with 237 views
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Image credit: Sarang, Wikimedia Commons

Measuring the return on investment of social media has been a notoriously problematic issue, with wildly divergent opinions about exactly what the right metrics to track should be. The reason for that lies partly in the free, organic nature of social media, a fact which makes tracking engagement indicators through to sales near impossible [read more]

Chatting up Influence with Dave Balter, CEO of BzzAgent

May 15, 2012 by Mike Lewis
with 91 views
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Dave Balter of BzzAgent

Dave Balter is a man who needs no introduction. As CEO of BzzAgent, a company that connects brands with over 400 million global brand advocates and author of two word-of-mouth marketing books, there’s hardly a person better suited to speak on influence and word-of-mouth (WOM). We recently caught up with Dave to interview him for our latest e-book, 3 Keys to Influence: Understanding and Leveraging Social Capital, and talk about influence and how marketers can leverage it. [read more]

The 5 Truths About Global (Social) Warming

May 15, 2012 by Bryan Kramer
with 419 views
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YanLev/shutterstock.com

Have you ever met someone and thought, déjà vu—I’ve met you before? That’s not just your lunch talking. It’s likely that you have “met” that person, either through posts on a mutual friend’s Facebook status, or a particular tweet (or a retweet), or maybe through mutual connections on LinkedIn. Herein lies the beauty of social networking—it’s connecting strangers and making our world smaller than ever before. [read more]

Grow your Real Estate business using Social Media

May 15, 2012 by Edwin Huertas
with 116 views
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dslaven/shutterstock.com

I help businesses (of various industries) with their social media marketing initiatives, but in the last year I've focused a lot of my attention to the real estate industry. Social media is EXACTLY what real estate agents need (now more than ever) to build relationships with potential home buyers. [read more]

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Content Marketing - Are You Building a Reputation within Social Media?

May 16, 2012 by Susanna Gebauer
with 86 views
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olly/shutterstock.com

There are different approaches to using social media for business, but what most have in common is their emphasis on the quality of “content.” More and more often you hear the phrase “content is king.” The underlying truth is that if you get your content right, you will indeed start to rule. [read more]

The Scent of Social Media: NY Yankees Fragrance

May 15, 2012 by Candida McCollam
with 166 views
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Saurabh13/shuttlestock.com

While the April-launch of the New York Yankees fragrance was immediately a hit in social media sentiment, the humorous comments are decidedly critical, alluding to the apparent dissonance of a “ballpark fragrance” in the New York subway system... [read more]

The Best Mother's Day Facebook Campaigns of 2012

May 15, 2012 by Morgan J. Arnold
with 316 views
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We've been monitoring the $18.6 billion dollar holiday - Mother's Day. Using the searchable Facebook Tab Directory, Track Social was able to pick up all Mother's Day-related Facebook campaigns, and analyze the results to see which brands were able to drive online traffic, generate buzz, increase engagement and boost audience numbers. [read more]

What do The Hunger Games and Social Media Have in Common? You Have to Fight to Survive!

May 15, 2012 by Dean Vella
with 299 views
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There is something to be learned from the social media strategy employed by the marketing team of the hunger games. Early planning was a significant part of the success along with how they enticed engagement. [read more]

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Social Media Success Proof!

May 15, 2012 by Denise Gabbard
with 182 views
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Lightspring/shutterstock.com

Business owners and managers-- if you have not embraced Social Media, you can quickly and easily increase your brand building and presence, customer service, and revenues by becoming fully engaged in the process. [read more]

The End of the Webinar

May 15, 2012 by Barry Feldman
with 156 views
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leedsn/shutterstock.com

This isn’t really an article. It’s a quiz. First question: What do you remember most about the last webinar you attended [read more]

Images taking over the Web with updated Facebook app.

May 15, 2012 by Bryan Nagy
with 320 views
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Facebook’s recent purchase of Instagram and release of the Facebook Timeline demonstrated the company’s desire to be a part of the trend, and this new mobile app update does the same. The newly updated app will make photographs up to three times larger, taking up most of the screen. The new Facebook app update will take place on iOS (iPhone and iPod), Android, and Facebook’s WAP website. [read more]

Your Information: How much is too much?

May 15, 2012 by Khalid Raza
with 525 views
1

vesnushka/shutterstock.com

How would you define how much is fine when it comes to online information sharing by employees? Would you want to restrict the flow? or Flow the restrictions? [read more]

I Dreamed That I Was the Goldman Sachs' Social Media Strategist

May 15, 2012 by April Rudin
with 251 views
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Stuart Monk/shutterstock.com

Here are some of the reasons why I think it's the ultimate opportunity to prove the potential impact that social media can have in managing reputation and tipping the scale in the all-important "court of public opinion." Executing a digital strategy for Goldman Sachs that would change the sentiment of both the public and Wall Street would be the validation that social media, and especially social media in the financial services sector, really works. It's the ultimate use case. [read more]

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Microsoft + Facebook Taking the Search Engine to a Whole New Level

May 15, 2012 by Mili Ponce
with 525 views
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Microsoft Bing is revamping its search engine to include a sidebar to enable you to obtain recommendations from users of Facebook when making a search on Bing. It is not just Facebook but they are planning to include many other networks. [read more]

Sponsored tweets hopefully aren’t here to stay

May 14, 2012 by Adi Gaskell
with 434 views
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A number of British celebrities have been promoting the Snickers chocolate bar on Twitter recently. The general theme of the campaign is that people don't act like themselves until they've had their Snickers fix, so the celebs would tweet a few unusual messages, followed by a final tweet with a photo of them eating a Snickers and revealing the cause of their peculiar behaviour. [read more]

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Facebook Birthdays. No Way.

May 14, 2012 by Nick Renna
with 415 views
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Image: Franck Boston/Shutterstock

I find it hysterical when my birthday comes around and only a few people post on my wall. To me, that’s great! It means they actually remembered my birthday instead of Facebook reminding them. [read more]

A Day in the Life of a Small Online Community

May 14, 2012 by Terry Coatta
with 225 views
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Tasia12/shutterstock.com

What does a typical small online community look like? Here's one example from my own experience along with some stats about participation, growth, and types of activities. [read more]

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How To Create A Profitable Facebook Fan Page

May 14, 2012 by Brian Moran
with 1,352 views
1

Image: flydragon /Shutterstock

To utilize your fan page effectively, you must try to avoid the social media fluff that pervades so many pages. Many business owners get stuck in the rut of counting their fans and not communicating with those fans. A great way to distinguish your page is by providing real value to your fans. [read more]

1 Simple Tip to Pick the Right Social Media Channel for Your Business

May 14, 2012 by Chris Horton
with 477 views
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When trying to pick the right social media channel(s) for your business, don’t re-invent the wheel. Take advantage of the tremendous amount of quality social media marketing content on the web, and learn from your peers. LinkedIn Groups, social media forums, and syndicated blog directories are but a few places on the Inter-web that you can find useful social media marketing ideas for virtually any industry imaginable. [read more]

10 Tweaks to Give Your Facebook Business Page Greater Impact

May 14, 2012 by Carole Billingsley
with 1,298 views
3

VolkOFF-ZS-BP/shutterstock.com

I’ve been touring Facebook business Pages for about a week, looking at what businesses are doing right, and what easy changes they could make to give their Pages more impact and their visitors a better experience. [read more]

The Future of Social Media Relevance – Mobile, Niche, Meaning?

May 14, 2012 by Christel Quek
with 929 views
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VLADGRIN/shutterstock.com

A friend of mine found the mobile applications for Facebook to be severely lacking as he was used to the immersive user experience on Flipboard, Path, Instagram and Twitter. Plus, he doesn’t see additional value with connecting with more brands on Facebook. Could his experience be a sign of what social networks need to be mindful of in order to stay relevant? [read more]

How to Build Social Capital Using Storytelling

May 14, 2012 by Chris Syme
with 1,013 views
2

Dave Rock/shutterstock.com

When we think of social capital we initially think of tangible benefits: increased product sales, referrals, and others. But the biggest value of social capital is one that is harder to measure: loyalty. One of the most effective loyalty models is Conversation Building. In social media, the best conversations start with good stories. [read more]

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Dear Social Media Expert - 10 Reasons Why I Won't be Attending your Masterclass

May 14, 2012 by Philip Calvert
with 1,428 views
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woaiss/shutterstock.com

Thank you for your very kind email inviting me to your Social Media Masterclass. It sounds a great event, and I appreciate your offer of ‘trebling my income’ as a result of attending. Wow that sounds good. However, whilst I’m sure it will be a memorable event, I hope you won’t be offended but here are ten reasons why I won’t be attending... [read more]

Social Media Secrets for a Sold-Out Event

May 14, 2012 by Katrina Padron
with 304 views
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Kraska/shutterstock.com

You know that feeling when you see something really cool in action? You see in unfold right before you. Last Fall, I had the incredible opportunity of attending in NYC and saw social media and online marketing used so smartly to sell out an event with zero seats to spare and create an enormous amount of buzz for next year’s event. This is what every business needs to know about using social media for a sell out event, including getting the word out in the first place, strategies for engaging your audience and how to create momentum after the event. [read more]

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